Director of Brand and Growth

🔥 49 minutes ago

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Serv Recruitment Agency

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Serv Recruitment Agency is a boutique recruitment agency specializing in helping growth companies source aligned leaders to drive sustainable growth. With a focus on people strategy, Serv Recruitment Agency assists businesses in creating effective strategies to identify and attract the right talent necessary for organizational growth and sustainability.

📋 Description

• Developing and owning the company's overall brand strategy, messaging, positioning, voice, creative direction, and brand consistency • Leading demand generation initiatives across organic marketing, paid advertising, email marketing, funnel strategy, lead generation, and conversion optimization • Overseeing content strategy, including podcast growth, social media, educational content, long-form content, content repurposing, and launch campaigns • Planning and executing product launches, evergreen campaigns, event marketing, promotional calendars, and cross-functional marketing initiatives • Building proactive marketing planning systems, operating rhythms, reporting, SOPs, and scalable marketing operations • Implementing AI workflows and marketing automation to improve efficiency and performance • Creating reporting and analytics that enable leadership to make informed marketing decisions • Partnering closely with Sales, Client Success, Operations, and Leadership to improve alignment across the customer journey • Building and developing a high-performing marketing department with clear ownership and accountability • Supporting business growth by diversifying revenue across multiple offers and marketing initiatives

🎯 Requirements

• Experience leading marketing for organizations in coaching, education, SaaS, memberships, digital products, creator businesses, or similar industries • Experience scaling founder-led businesses, ideally from approximately $5M to $20M+ in revenue • Strong background in direct-response marketing while maintaining brand integrity • Demonstrated experience building marketing systems, processes, and scalable departments • Proven leadership experience managing creative and cross-functional teams • Strong strategic thinking combined with a willingness to execute • Experience using AI and marketing automation as a competitive advantage • Excellent communication, leadership, and decision-making skills • Strong understanding of marketing analytics, reporting, and revenue attribution • Comfortable operating in a fast-paced, founder-led environment with evolving priorities