Web Marketing Manager

🔥 20 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $116k - $181.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Jane.app

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Jane. app is a comprehensive practice management software designed for healthcare practitioners. Its platform includes features such as online booking, billing, and scheduling, with integrated telehealth capabilities that are HIPAA, PIPEDA, and GDPR compliant. Jane. app also offers customizable charting and reporting tools, payment processing options, and secure data storage solutions for multi-location practices. Additionally, their software is tailored for various types of healthcare clinics, providing an intuitive, web-based interface that improves clinic operations and patient experiences. The system is designed to simplify administrative tasks and enhance the efficiency of running a healthcare practice.

📋 Description

• Own the strategy for Jane’s marketing website • Translate Jane’s business goals into a concrete roadmap backed by frameworks and shared language • Decide what the Web team should build and what to leave behind • Lead strategy for flagship pages such as the homepage with Brand, Content, Design, and Product partners • Define the website’s structure and rationale • Synthesize qualitative and quantitative signals to understand what clinics and clinicians need • Ground strategic decisions in website performance after shipping • Set the strategy for organic search and answer engine presence across Google and AI assistants • Brief subject matter experts and evaluate whether the work is improving results • Apply hypotheses and evidence to strategic decisions and experimentation • Partner with the web platform and enablement function to connect strategy with platform capabilities, tooling, and execution

🎯 Requirements

• Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline • Experience owning strategy for a substantial website or digital property • Experience with technology-forward or platform products is a strong asset • Experience treating a website as a genuine growth channel • Deep fluency in information architecture and navigation • Strong analytical instincts and ability to use analytics data to inform and validate strategic decisions • Real experience running A/B tests and CRO growth experimentation at scale • SEO/AEO fluency • Comfort working in a modern CMS; Jane uses WordPress • Experience with CRO tools such as Optimizely, Contentful, or Webflow is a nice-to-have • Understanding of responsive design, accessibility, and testing across devices • Excellent communication and storytelling skills • Genuine curiosity about Jane’s mission and healthcare practitioners • Must be eligible to work in Canada or the United States without visa sponsorship or immigration support

🏖️ Benefits

• Annual salary range of $116,000–$181,300 USD for US candidates, with an accomplished-stage salary of $145,000 USD • Annual salary range of $118,800–$185,500 CAD for Canadian candidates, with an accomplished-stage salary of $148,400 CAD • Regular career development conversations with your manager • Compensation growth as you gain experience and contribute meaningfully • Comprehensive benefits package • Remote-first work arrangement