Product Marketing Manager – Medspa, New Frontiers

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🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Own the industry narrative for Medspa. • Grounded in deep research, customer insight, and constant market scanning, you'll develop and maintain Boulevard's industry narrative for Medspa market. • You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed. • Own and share regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts. • Lead voice-of-customer work and win/loss analysis. • Leverage research from the Competitive Intelligence team to maintain a deep, current view of how we stack up against direct and adjacent competitors in each vertical. • Develop and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and target account guidance. • Identify priority sub-segments within each vertical and shape Boulevard's go-to-market approach for each. • Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect each market’s nuances, build pipeline, and accelerate conversion. • Inform product direction by equipping your R&D PMM peers with deep vertical insight on roadmap priorities and sequencing to win in each market. • Bring vertical-specific insights to how Boulevard prices and packages our offerings: what bundles resonate, what features operators expect, and willingness-to-pay. • Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities where Boulevard could win. • Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required. • Partner with leadership to translate validated opportunities into a focused GTM approach.

🎯 Requirements

• 3–5 years in product marketing, industry marketing, or a closely related strategic GTM role at a B2B SaaS company. • A researcher at your core: you thrive at running win/loss interviews, synthesizing customer conversations, and reading market signals. • A track record of developing and owning a market point of view, not just executing on one handed to you. • You see AI as a force multiplier: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock what you and the teams around you can create. • Confident, precise communication skills and the ability to tell a really clear story. • Analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging. • Proven ability to enable Sales and Success teams with effective, usable content and training. • Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear point of view, plan, and set of deliverables.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote work with monthly work from home stipend. • Family planning resources and specialized support programs. • Equity: get ahead on the ground floor and grow with Boulevard. • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.