Senior Product Marketing Manager

🕒 July 1

🇺🇸 United States – Remote

💵 $106k - $172k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Shape and Execute the Market Narrative • Develop differentiated positioning and messaging that clearly communicates the value of Workiva’s Sustainability Management solutions • Shape how we engage sustainability, finance, risk, legal, and compliance buyers, translating complex regulatory, data, and reporting challenges into clear business value • Translate platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations • Bring Workiva’s point of view on sustainability management, connected reporting, ESG data governance, and regulatory disclosure readiness to life across marketing channels • Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement • Lead high-priority launches, campaigns, enablement, and market insights that strengthen Workiva’s sustainability position • Enable Sales with tools, narratives, and insights that help accelerate pipeline, improve buyer engagement, and increase win rate • Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement

🎯 Requirements

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles • Bachelor’s Degree in marketing, business, communications, sustainability, or a related field • Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions • Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting preferred • Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value • Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement • Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams • Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage • Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package