VP, Marketing

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $200k - $225k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Pavilion

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

💼 Consulting

📣 Marketing

📚 Education

💰 Venture Round on 2021-06

Consulting • Marketing • Education

Pavilion is the world's leading private community for Go-To-Market (GTM) leaders, offering a trusted space for professionals in sales, marketing, customer success, and revenue operations to connect, learn, and grow. The community provides access to world-class education, actionable insights, and meaningful connections, enabling members to navigate their careers successfully. With over 10,000 global members and a multitude of resources such as local events, global summits, and specialized educational courses, Pavilion supports professionals at every stage of their career, fostering growth and community engagement.

📋 Description

• Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies. • Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it. • Maintain ROI discipline and brand alignment across acquisition programs. • Test and evaluate new channels to reach GTM professionals globally. • Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring. • Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.). • Stay ahead of emerging AI technologies and embed them into team workflows. • Create programs that drive activation, engagement, and renewal. • Partner with Sales & Success on onboarding, nurture, and milestone communications. • Develop referral and win-back campaigns that turn satisfied members into advocates. • Lead Pavilion's brand presence across web, social, events, and content. • Oversee thought leadership, PR, and storytelling that elevate Pavilion's reputation and member value. • Collaborate with Education and Community teams to highlight member success and insights. • Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth. • Translate Pavilion's mission into clear messaging across every touchpoint—from awareness through renewal. • Partner with leadership to evolve brand architecture and positioning. • Define and measure success across acquisition, retention, and member satisfaction. • Lead a small, high-performing team (3–4 people). • Foster collaboration, accountability, and creative excellence. • Establish key marketing KPIs, dashboards, and optimization frameworks.

🎯 Requirements

• 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models. • Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies. • Proven success in integrated brand and lifecycle marketing. • Experience managing agencies or contractors for acquisition programs. • Hands-on experience building AI agents or AI-driven workflows for marketing use cases, with the ability to name specific tools or systems built and describe their measurable impact. • Strong content and communications background; comfort with analytics and budgets. • Excellent collaboration and communication skills. • Preferred: Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling.

🏖️ Benefits

• Competitive salary + performance bonus tied to acquisition, retention, and engagement • Stock options in a profitable, mission-driven company • Comprehensive health benefits and professional development budget • Flexible, remote-friendly work environment • Access to Pavilion membership and education