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Senior Manager, Growth Marketing

Job not on LinkedIn

🔥 37 minutes ago

🏄 California, Florida, +14 more states – Remote

infoinfo

⏰ Full Time

🟠 Senior

📈 Growth Marketing

Where this job comes from

Posted on JustAnswer's careers page, not through a job board

First seen by Remote Rocketship 37 minutes ago

Logo of JustAnswer

JustAnswer

201 - 500 employees

👥 B2C

🏥 Healthcare

⚖️ Legal

B2C • Healthcare • Legal

JustAnswer is the world’s leading expert marketplace, connecting more than 16 million people worldwide with doctors, lawyers, and other experts. The company provides digital access to verified professionals in various fields, including healthcare, legal services, technical support, and wellness. By offering fast and affordable expert help, JustAnswer is revolutionizing professional services and making expertise more accessible for people everywhere.

📋 Description

• Build the growth marketing playbook for Fount and future professional-services products • Own growth strategy, customer intelligence, market analysis, buyer understanding, competitive alternatives, customer economics, objections, and serviceability constraints • Co-create ideal customer profiles, positioning, messaging, offers, pricing hypotheses, and channel priorities • Plan and operate demand-generation channels including paid search and social, organic and AI-answer visibility, partnerships, webinars and events, referrals, thought leadership, outbound support, and product-led acquisition • Create and distribute articles, guides, customer proof, case studies, webinars, lifecycle content, and practitioner education • Own landing pages, forms, conversion paths, testing, and conversion-rate optimization • Build and govern HubSpot acquisition lifecycle architecture, automation, segmentation, routing, scoring, nurture, reactivation, dashboards, attribution, data quality, and change controls • Develop product marketing and Sales enablement materials including category narratives, use cases, launch plans, talk tracks, objection handling, proof, comparison assets, and follow-up sequences • Connect marketing data to qualified opportunities, first payments, repeat purchases or replenishment, retention, and expansion • Maintain the roadmap, campaign calendar, budget and vendor recommendations, experiment log, reporting cadence, documentation, and playbooks • Personally ship priority work, use AI and automation, and enlist specialists when appropriate • Partner with Sales, Customer Success, Product, Customer Acquisition, Analytics, Finance, Legal, and creative teams • Report to the VP overseeing Fount and Pearl’s products for professionals

🎯 Requirements

• Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue • Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting • Ability to work across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement • Ability to execute priority work independently in a lean environment • Strong analytical and commercial judgment • Ability to work with incomplete data and assess whether growth produces valuable customers • Zero-to-one operating ability and ability to turn ambiguity into action • Ability to ship useful work quickly and learn from evidence • Ability to influence Sales, Customer Success, Product, Finance, Analytics, and business leaders without formal authority • Clear, persuasive writing and communication • JD or active bar membership is welcome but not required • Experience with two-sided marketplaces, lead generation, or marketing to independent professionals and small businesses is a bonus • Experience with product-led growth or micro-app portfolios and subscription, credit, usage-, lead-, or transaction-based revenue models is a bonus • Experience auditing and directing paid-media agencies or specialists, including Google, Meta, or LinkedIn programs, is a bonus • Experience building a first growth function or managing Sales/Customer Success teams is a bonus

🏖️ Benefits

• Equal opportunity employer and inclusive workplace commitment • AI technology disclosure and informed consent for the hiring process

Apply Now

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