Senior Marketing Content Specialist

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K2United

WebsiteLinkedInAll Job Openings

51 - 200 employees

When Knowledge2Share was created 22 years ago, the startup was driven forward by passionate individuals who valued internal drive to innovate. The company has since evolved into two companies: K2Share, a cybersecurity consultancy, and CareerSafe, an online OSHA-training and career-focused education leader. While our individual brands, K2Share and CareerSafe, each represent what we do (and do really well, we might add!), neither fully represents who we are.

📋 Description

• Develop multi-channel content plans and campaign messaging that translate marketing leadership direction into executable content strategies, timelines, and deliverables. • Write and refine marketing emails, value proposition collateral, classroom implementation collateral, blogs, social media copy, webinar content, conference presentations, campaign messaging, and sales enablement assets. • Create content that supports clear, coordinated market conversations across priority audiences and ecosystems, including CTE, workforce development, small business, and government cybersecurity. • Improve marketing content discoverability through SEO-, AEO-, and GEO-informed recommendations, updates, topic alignment, and optimization workflows. • Evaluate and apply emerging AI-enabled content, search, and optimization practices that support marketing performance and audience engagement. • Author sales and business development enablement content that connects customer pain points, use cases, outcomes, differentiators, and proof points. • Refresh and repurpose existing content across formats, audiences, channels, and use cases so high-value assets remain current, useful, and easier to reuse. • Coordinate content review and delivery workflows so assets move from brief to approved or delivery-ready state with clear ownership, timely input, accuracy, and brand alignment. • Partner with Marketing Leadership, Sales, Business Development, Graphic Design, Product Design, Conference stakeholders, and presenters to keep content aligned and moving.

🎯 Requirements

• Experience creating marketing content across multiple channels, including campaigns, collateral, blogs, email, social media, presentations, webinars, and sales enablement materials. • Strong writing, editing, messaging, and content-structuring skills for external, market-facing audiences. • Ability to translate high-level strategy, business priorities, audience needs, and go-to-market direction into clear content plans and deliverables. • Working knowledge of content discoverability practices, including SEO and emerging AI/search-informed approaches such as AEO and GEO. • Ability to evaluate AI-generated outputs critically, validate accuracy, protect sensitive information, and apply appropriate human judgment before publication or distribution. • Experience developing value proposition messaging, differentiators, proof points, and audience-specific positioning. • Strong project coordination skills, including the ability to manage content briefs, review workflows, stakeholder input, timelines, due dates, and delivery-ready handoffs. • Ability to collaborate across Marketing, Sales, Business Development, Product Design, Graphic Design, conferences, and other cross-functional stakeholders. • Comfort using or learning tools such as Jira, Confluence, Canva, Adobe Creative Cloud, Microsoft 365, Hootsuite, Salesforce, Marketing Cloud Account Engagement, Google Analytics, and approved AI tools. • Strong attention to detail, accuracy, brand alignment, and content quality. • Ability to distinguish marketing and sales enablement content from product, technical, course, campus, and support content.

🏖️ Benefits

• 401(k) plan with employer matching contributions • Low-cost, comprehensive medical benefits for employees and their families • Flexibility for those needing time off for jury duty, voting, military leave, etc. • Paid time off • Wellness stipend program (includes fitness reimbursement program) • Tuition stipend • Casual dress work environment • Technical training and certifications as required • Any of our CareerSafe Online training courses for free to employees and their immediate family