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Senior Marketing Executive

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

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⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 11%

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Logo of Kainos

Kainos

1001 - 5000 employees

🏥 Healthcare

📣 Marketing

📦 Logistics

💰 Venture Round on 1986-04

Healthcare • Marketing • Logistics

Kainos is a technology company focused on solving real problems for its customers and enhancing business operations through innovative IT solutions. With specialties in Enterprise Content Management, Application Management Services, Systems Integration, and Digital Transformation, Kainos serves clients across various sectors including healthcare, commercial, and the public domain. Their emphasis on building strong relationships and delivering impactful solutions is reflected in their two main business areas: Digital Services and Workday Practice, aimed at improving the lives of people and the functionality of organizations globally.

📋 Description

• Develop and own marketing plans, campaigns, or content programs aligned with commercial priorities and sales plans for the Workday Services Practice • Execute campaigns to generate brand awareness, support recruitment goals, and generate leads for the sales pipeline • Report campaign success and delivery against goals to key stakeholders • Create, own, and implement marketing strategies and plans aligned to commercial priorities • Develop and manage marketing budgets, ensuring delivery on time and within budget • Create or guide the creation of campaigns and marketing content across eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising, and physical events • Drive marketing effectiveness and ROI reporting through evaluation and analysis • Collaborate with Marketing Technology and Operations to optimise effectiveness and cascade learning • Develop and foster relationships with Workday, Microsoft, and AWS partners • Identify trends and opportunities to drive commercial benefit • Collaborate with the marketing team to deliver overall OKRs • Manage, coach, and develop a small number of staff • Manage employee performance and assist with career development • Build relationships with internal stakeholders at all levels as a trusted advisor

🎯 Requirements

• Significant relevant experience in marketing • Professional qualification in marketing or a specialised area (e.g. CIM) • Experience developing and implementing marketing, brand, or communications campaigns from inception through evaluation • Experience with eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising, and physical events • Experience working with sales/SDR teams to generate leads and subject-matter experts to generate communications and brand content • Experience using CRM and marketing automation • Ability to coach/upskill the team • Ability to collaborate effectively in a team environment • Resilience, persistence, and ability to learn from mistakes • Ability to manage personal and team workloads in a competitive, pressurised environment while meeting deadlines • Strong interpersonal, verbal, and written communication skills • Creative writing ability while adhering to branding and messaging direction and strategy • Ability to think outside the box • Compliance with confidentiality and non-disclosure policies and/or agreements • Compliance with information security requirements • Marketo experience is highly desirable • Understanding of lead generation and management • Good knowledge or experience in the technology industry and understanding of trends • Degree or higher in Marketing, Communications, or a similar relevant discipline is desirable

🏖️ Benefits

• People-first culture • Growth support and professional development • Diverse and inclusive workplace • Recruitment process accommodations or adjustments • Coaching and career development support

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