Senior Director of Marketing

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Cardiovascular Associates of America - CVAUSA

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51 - 200 employees

Founded 2021

🏥 Healthcare

⚕️ Healthcare Insurance

💊 Pharmaceuticals

Healthcare • Healthcare Insurance • Pharmaceuticals

Cardiovascular Associates of America - CVAUSA is headquartered in Orlando and seeks to unify leading cardiovascular physicians under one network dedicated to enhancing patient care, reducing costs, and saving lives. The organization emphasizes clinical innovation and operates on a physician-centered practice management model that empowers doctors to lead clinical care and cultivate their practice culture while utilizing shared resources and business expertise.

📋 Description

• Drive marketing strategy for the corporate brand and serve as a strategic marketing partner to affiliated cardiology practices • Assess local market needs and deliver tailored growth plans for affiliated practices • Oversee marketing vendors and coordinate marketing strategies with practice groups • Design and scale a standardized Marketing Playbook for newly acquired or affiliated practices • Lead local patient campaigns for cardiology, vein/vascular care, and diagnostic imaging • Manage local reputation and digital footprint, including SEO, Google Business Profiles, and patient review generation • Strengthen the corporate brand to position the company as the premier MSO partner for independent cardiologists and medical groups • Support business development with case studies, presentations, and data-driven collateral • Develop physician-to-physician referral programs to increase patient transfers • Build B2B marketing assets demonstrating marketing-driven patient volume and revenue growth • Manage the centralized marketing budget • Ensure compliance with HIPAA, Stark Law, and medical advertising regulations • Track and report marketing KPIs, ROI, cost per lead, and patient volume growth

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field • 8–10+ years of marketing experience • At least 4 years of experience in a multi-site healthcare environment, MSO, or healthcare marketing agency • Familiarity with cardiovascular service lines, patient demographics, and referral patterns highly preferred • Proven ability to influence and collaborate with independent physicians, practice managers, and corporate executives • Experience with multi-location SEO/PPC management • Experience with healthcare CRMs • Experience with HIPAA-compliant marketing automation tools • Approximately 40% travel

🏖️ Benefits

• Full benefits package active on day one • 100% remote work arrangement