Senior Director, Marketing

🕒 July 16

🇺🇸 United States – Remote

💵 $220k - $235k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Two Chairs

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

⚕️ Healthcare Insurance

💰 $23M Series B on 2019-08

Consulting • Healthcare • Healthcare Insurance

Two Chairs is a company that offers psychotherapy services with a focus on matching clients with the right therapist to build a strong therapeutic alliance. Currently serving California, Florida, and Washington, Two Chairs provides individual therapy through a combination of virtual and in-person sessions. The company emphasizes the importance of the client-therapist relationship and offers a structured matching process with licensed experts to understand each client's unique needs and preferences. With a diverse team of therapists representing over 90 areas of clinical expertise, Two Chairs is committed to providing personalized mental health care.

📋 Description

• Develop and execute the company's marketing strategy and organizational structure in support of enterprise growth objectives. • Lead and coach a multidisciplinary marketing organization spanning Brand and Product Marketing, Integrated Marketing, Commercial Operations and Lifecycle, including both full-time team members and contractors. • Build organizational capabilities, operating rhythms and processes that enable Marketing to scale alongside the business. • Manage marketing budget and prioritization. • Partner with Growth leadership to design and execute marketing strategies that accelerate adoption, expansion, and deep integration within major health plans. • Translate complex clinical data, patient outcomes, and value-based care metrics into compelling, insights-driven narratives that resonate with health plan executives and key decision makers. • Equip our commercial team with sophisticated enablement materials, competitive insights, ROI calculators, and clinical proof points to shorten payer sales cycles and accelerate adoption and expansion. • Identify new growth opportunities through rigorous market insights, competitive intelligence, and cross-functional collaboration. • Own company positioning, messaging architecture, and brand strategy. • Ensure consistent, differentiated storytelling that bridges the gap between clinical excellence and commercial value. • Transform complex, raw clinical research and outcomes into highly compelling, evidence-based value propositions. • Protect and strengthen Two Chairs' position as the leader in outcomes-based behavioral healthcare. • Lead product positioning, messaging, launches, and commercialization strategies. • Partner closely with Product and Clinical teams to bring new capabilities to market. • Oversee a culture of data-informed decision-making; leverage market research, healthcare trends, and internal clinical data to unearth proprietary insights that drive marketing strategy. • Oversee commercial technology, reporting, attribution, CRM strategy, and operational excellence. • Build measurement systems that provide visibility into marketing performance across the funnel. • Foster a culture of experimentation, continuous optimization, and data-informed decision-making.

🎯 Requirements

• 7+ years of marketing leadership experience within the healthcare space, with a proven track record in B2B2C or B2B healthcare marketing (specifically targeting health plans/payers), with behavioral health experience preferred. • Deep understanding of value-based care models, healthcare reimbursement, and the behavioral health landscape. • A highly analytical and insights-driven mindset; comfortable diving into complex clinical and operational data to extract compelling commercial narratives. • Demonstrated success translating complex, technical, or clinical concepts into clear, high-impact marketing collateral and presentations. • Extensive experience developing integrated marketing strategies that drive measurable business growth across diverse audiences and channels, with deep expertise spanning Product Marketing, Brand, Lifecycle, and Marketing Operations. • Demonstrated success partnering with executive leadership on growth strategy. • Experience building, scaling and leading high-performing marketing organizations through periods of rapid growth and change. • Excellent executive communication and cross-functional leadership skills. • A collaborative leadership style and passion for developing teams.

🏖️ Benefits

• Equity in a high-growth start-up • Paid time off, including nine paid holidays and an additional Winter Office Closure from Christmas Day (Observed) through New Year's Day • Comprehensive medical, dental, and vision coverage • 401(k) Retirement savings options • One-time $200 Work from Home reimbursement • Annual $1,000 Productivity & Wellness Stipend to support your personal and professional goals • Annual $500 subsidized company contribution to your healthcare FSA or HSA • Paid parental leave