Paid Media Specialist

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🔥 1 hour ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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KeLe

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

📣 Marketing

💼 Consulting

Marketing • Consulting

KeLe is a creative duo and strategic consultancy founded in 2023 by Kevin David and Levis Novaes. Operating at the intersection of creative direction, strategic planning, and cultural research, KeLe connects brands to emerging cultures with an innovative, inclusive perspective. The founders are also behind MOOC, a pioneering Black creative collective that spawned businesses and boosted market visibility for Black professionals in Brazil. KeLe has led cultural and strategic projects for global brands (Nike, Meta, TikTok, Instagram, Budweiser, Natura, Converse, L’Oréal, Nestlé, Faber-Castell), created the Jantar Preto platform celebrating Black professionals in luxury markets, and helped found the Observatório da Diversidade to promote inclusion of underrepresented groups in communications. The duo’s work is recognized by industry awards and juries, and in 2025 they took on roles as Creative Directors at Le Pub São Paulo, expanding their influence across the creative industry.

📋 Description

• Own day-to-day management and optimization of paid search and shopping campaigns across Google Ads and Microsoft Advertising, including Performance Max, AI Max, Search, Shopping, and Local Inventory Ads. • Orchestrate AI across the full campaign lifecycle: leading with creative and ad copy generation, then campaign automation and bidding, feed/SKU management, and analytics to manage a 100K+ SKU, 300+ brand account at scale. • Build and execute a repeatable framework that can be applied consistently across a large, complex product catalog and replicated as new platforms come online. • Manage and optimize product feeds across a high-SKU catalog, ensuring accuracy, coverage, and segmentation that supports profitable scaling. • Help launch and validate new advertising platforms and channels within our iROAS testing framework, ensuring each addition is proven EBITDA-accretive before scaling. • Design, execute, and interpret controlled incrementality experiments and A/B tests to measure incremental impact and guide budget allocation. • Make data-driven decisions on spend, structure, and optimization, partnering with the junior analyst and central data analytics team on measurement and reporting. • Work cross-functionally with creative content, and brand teams to source and refine ad-copy and creative assets.

🎯 Requirements

• 4–7 years of hands-on paid media buying experience, with a focus on paid search and shopping. • Direct experience advertising for an eCommerce business with 100K+ SKUs and 10+ brands. • Demonstrated experience using AI to manage and scale an ad account (across creative/copy generation, automation and bidding, and feed management). • Proven expertise running Local Inventory Ads, Search, and Shopping campaigns on Google Ads and Microsoft Advertising. • Experience designing and executing controlled incrementality and A/B tests, and a strong track record of data-driven decision-making. • Ability to build and execute repeatable frameworks across large, complex accounts. • Experience working cross-functionally with creative and content teams for ad copy and creative needs. • Strong analytical fluency; comfort working alongside analysts and a data team on measurement and incrementality.

🏖️ Benefits

• Medical, vision, and dental insurance • HSA • FSA (medical and dependent care) • 401(k) with employer match up to 4% with immediate vesting • Employer-paid short- and long-term disability coverage • Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available • Paid time off and paid holidays • Tuition reimbursement