Marketing Data Analyst

🔥 33 minutes ago

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Keller Postman LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

Legal

Keller Postman LLC is a law firm dedicated to advocating for justice for victims of various litigations, including those related to water contamination, pharmaceuticals, and medical products. They have a strong record of achieving large recoveries for clients and emphasize client-focused and aggressive representation. With over 300 attorneys and staff, Keller Postman has successfully represented over 1. 4 million clients and secured billions in settlements. The firm is committed to using groundbreaking legal strategies and cutting-edge technology to maximize client recoveries, ensuring a fast and efficient legal process.

📋 Description

• Auditing and monitoring the accuracy, integrity, and flow of marketing data generated by the firm's digital marketing campaigns. • Working internally with marketing, intake, and client services teams, in addition to external communications with ad platform vendors and co-counsel. • Audit, analyze, and reconcile lead and client records against digital marketing campaign data. • Set up, maintain, and troubleshoot digital marketing campaigns (paid search, paid social, display). • Maintain and monitor integrations between marketing platforms and the firm's data warehouse. • Identify and resolve duplicate leads/matters or clients who do not meet requirements. • Coordinate and manage meetings and correspondence with ad platform vendors and third parties. • Identify the origin of deficiencies in marketing or intake data and flag process or integration issues. • Maintain a keen understanding of lead sources as they relate to marketing spend, campaign performance, finance, and platform integrations. • Manipulate large datasets to identify problematic, deficient, or mismatched data.

🎯 Requirements

• Minimum of 1-2 years of experience working with large-scale data auditing, ideally in a digital marketing or lead generation context. • Direct experience managing or auditing paid digital marketing campaigns (Meta, Google) required. • Marketing Analytics, Data Analytics, Legal, or Finance background is preferred. • College Degree required. • Firsthand experience setting up, managing, and optimizing digital marketing campaigns required. • Working knowledge of marketing platform-to-data warehouse integrations required. • Mastery of Microsoft Excel and/or Sigma. • Ideal candidates will have experience with Salesforce and/or marketing analytics tools. • Excellent verbal, written, and interpersonal communication skills. • Analytical, problem-solving, and decision-making skills. • Ability to manage multiple priorities, meet deadlines, and maintain attention to detail in a fast-paced environment. • Ability to multi-task and to work independently or as part of a team.

🏖️ Benefits

• Discretionary bonus • Remote work opportunities