Marketing Data Analyst

🕒 July 30

🇺🇸 United States – Remote

💵 $90k - $100k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📊 Marketing Analyst

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Keller Postman LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

💼 Consulting

🏥 Healthcare

🎖️ Defense

Consulting • Healthcare • Defense

Keller Postman LLC is a law firm dedicated to advocating for justice for victims of various litigations, including those related to water contamination, pharmaceuticals, and medical products. They have a strong record of achieving large recoveries for clients and emphasize client-focused and aggressive representation. With over 300 attorneys and staff, Keller Postman has successfully represented over 1. 4 million clients and secured billions in settlements. The firm is committed to using groundbreaking legal strategies and cutting-edge technology to maximize client recoveries, ensuring a fast and efficient legal process.

📋 Description

• Ability to learn and improve Keller Postman's marketing data integrity, lead tracking, and intake processes. • Audit, analyze, and reconcile lead and client records against digital marketing campaign data to verify accuracy end-to-end, from ad click to signed client. • Set up, maintain, and troubleshoot digital marketing campaigns (paid search, paid social, display) with firsthand, hands-on experience configuring campaign tracking and conversion events. • Maintain and monitor integrations between marketing platforms and the firm's data warehouse, ensuring lead and spend data flows accurately and in a timely manner. • Identify and resolve duplicate leads/matters or clients who do not meet requirements, and process lead refunds or credits with ad vendors in a timely manner. • Coordinate and manage meetings and correspondence with ad platform vendors and third parties to ensure accurate reconciliation of campaign and lead data. • Identify the origin of deficiencies in marketing or intake data and flag process or integration issues to internal and external stakeholders to reach collaborative resolution. • Maintain a keen and dynamic understanding of lead sources as they relate to marketing spend, campaign performance, finance, and platform integrations. • Manipulate large datasets to identify problematic, deficient, or mismatched data per the needs of marketing and attorneys. • Collaborate with stakeholders to understand business needs and gather detailed functional requirements for process improvements, data discrepancy resolution, or efficiency enhancements.

🎯 Requirements

• Minimum of 1-2 years of experience working with large-scale data auditing, ideally in a digital marketing or lead generation context. • Direct experience managing or auditing paid digital marketing campaigns (Meta, Google) required. • Marketing Analytics, Data Analytics, Legal, or Finance background is preferred. • College Degree required. • Firsthand experience setting up, managing, and optimizing digital marketing campaigns required. • Working knowledge of marketing platform-to-data warehouse integrations required. • Mastery of Microsoft Excel and/or Sigma. • Ideal candidates will have experience with Salesforce and/or marketing analytics tools. • Must be able to read, write, and speak fluent English.

🏖️ Benefits

• Discretionary bonus • Benefits