Director of Sales – Foodservice

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Logo of Kettle Cuisine

Kettle Cuisine

501 - 1000 employees

Founded 1986

🤝 B2B

🛒 Retail

B2B • Retail

Kettle Cuisine is a U. S. -based artisan food manufacturer founded in 1986 that produces fresh, ready-to-use soups, sauces, broths, refrigerated and frozen proteins and sides. The company supplies restaurants, foodservice operators, distributors and retailers, combining scratch-made culinary techniques with large-scale production across multiple facilities to deliver consistent, high-quality, fully cooked products under several brands.

📋 Description

• Develop and execute regional sales plans to meet or exceed revenue targets. • Manage and grow relationships with foodservice distributors in assigned territories (e.g., Sysco, US Foods) and key end-user accounts. • Identify and secure new business opportunities through proactive prospecting, presentations, and negotiations. • Train and support broker partners and field sales reps to align with company goals and sales strategies. • Monitor competitive activity, industry trends, and customer needs to adjust strategies as needed. • Provide accurate sales forecasts, pipeline updates, and performance reports to senior management. • Collaborate with Marketing, R&D, and Operations to deliver customer solutions and ensure fulfillment excellence. • Represent the company at industry events, trade shows, and customer meetings. • Ensure compliance with pricing strategies, trade spend budgets, and promotional programs. • Maintain the highest possible level of personal and business credibility in carrying out the overall objectives of the company.

🎯 Requirements

• 5+ years of progressive sales experience in the foodservice industry. • Strong understanding of distributor networks, GPOs, and regional/national account dynamics. • Demonstrated success in managing a multi-state territory with complex customer and channel layers. • Exceptional interpersonal, negotiation, and presentation skills. • Self-motivated, organized, and results oriented. • Proficiency in CRM tools (e.g., Salesforce) and Microsoft Office Suite. • Ability to travel up to 70%.

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