Growth Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Growth Marketing

🚫👨‍🎓 No degree required

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Keyfactor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🚘 Automotive

🏥 Healthcare

🔐 Security

Automotive • Healthcare • Security

Keyfactor is a leader in providing Public Key Infrastructure (PKI) and cryptographic services, with a strong focus on identity-first security. The company offers a range of products and services designed to manage digital certificates and cryptographic keys for enterprises and IoT devices, enhancing security and trust in an increasingly connected world. Their offerings include PKI as a service, certificate lifecycle automation, fast and secure code signing, and IoT identity management. Keyfactor's solutions also address industry-specific challenges in automotive, medical, telecom, and industrial IoT sectors. Emphasizing modern PKI practices, Keyfactor helps organizations automate and scale their security infrastructure while preparing for emerging threats, including post-quantum cryptography.

📋 Description

• Drive ARR through enterprise named account campaign execution and product-led growth via Keyfactor’s Test Drive program • Own demand generation programs end-to-end, including planning, execution, optimization, and reporting • Build and scale the PLG growth motion and systematic growth loops driving user acquisition, activation, and conversion to pipeline • Design and deliver multi-channel digital marketing programs for prospects within the Named Account Model • Partner with Field Marketing, SDR, and Sales to support personalized ABM activations for priority accounts • Analyze performance daily/weekly and produce insights, actionable next steps, and KPI dashboards tied to engagement, funnel metrics, opportunity ARR, and revenue • Run continuous experiments to improve engagement rates, pipeline quality, and sales impact • Collaborate with Performance Marketing, Marketing Operations, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales teams • Deploy AI and automation across campaign ideation, planning, content and creative development, deployment, and optimization • Champion AI and automation best practices across the team

🎯 Requirements

• 2–4+ years of experience in growth marketing or demand generation • Demonstrated experience running PLG programs or self-serve trial/freemium motions alongside enterprise campaign execution • Hands-on experience in Enterprise B2B Growth and ABM • Fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals • High data fluency and experience with multi-touch attribution models and marketing analytics tools such as Dreamdata and DOMO • SQL or BI experience is a plus • Demonstrated use of AI and automation in omnichannel marketing workflows • Proficiency with HubSpot, Salesforce, and ABM tools • Strong project management skills and ability to manage multiple high-priority programs simultaneously • Prior cybersecurity, SaaS, or enterprise technology experience preferred

🏖️ Benefits

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule; subject to change) • Comprehensive benefit coverage globally • Paid parental leave • Comprehensive adoption and fertility support • Competitive time off globally • Wellbeing resources • Wellness allowance • Mindfulness app free membership • Wellness Wednesdays • Global Volunteer Day • Company non-profit matching • 3 volunteer days off • Monthly Talent development and Cross Functional meetings to support professional development • Regular All Hands meetings followed by group gatherings