Digital Growth Specialist

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HillBridge Consulting

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2015

💼 Consulting

🤝 B2B

Consulting • B2B

HillBridge Consulting is an SME-focused strategy consulting firm that helps entrepreneurs and leadership teams in Nigeria and across African markets gain deeper insights into their businesses and make better decisions about strategy, structure, and systems. The firm provides advisory services spanning business planning, strategy, operations, and sales/marketing, with an emphasis on practical changes that improve productivity and performance rather than just presentations and reports. HillBridge’s guiding principle is that its success is derived from the success of its clients, prioritizing measurable growth and operational improvement for small and medium-sized enterprises.

📋 Description

• Own the lead funnel end-to-end: attract, capture, nurture, and hand off qualified leads to sales, partnerships, or intake • Build and manage lead capture mechanisms across Instagram, LinkedIn, and email, including landing pages, forms, DM funnels, newsletter sign-ups, and gated content • Define qualified-lead criteria with leadership and track the pipeline against that standard • Develop and publish consumer/patient-facing educational Instagram content and professional thought-leadership LinkedIn content focused on lead actions • Engage with followers, DMs, and comments to convert interest into leads • Build and deploy newsletters and targeted lead-nurturing campaigns • Manage subscriber segmentation by lead stage while maintaining healthcare communication compliance • Set up automated workflows to qualify and warm leads with minimal manual effort • Supervise and mentor the digital growth intern, assigning lead-generation tasks, providing feedback, and setting weekly priorities • Collaborate with management on campaign calendars and strategic direction anchored to lead targets • Report to leadership on lead volume, lead quality, and pipeline health

🎯 Requirements

• At least 1 year of hands-on experience managing Instagram and LinkedIn social media accounts and email marketing platforms • Experience with Mailchimp, ActiveCampaign, Klaviyo, or similar email marketing platforms • Prior experience or strong interest in the medical, wellness, or healthcare sector • Ability to communicate medical and health concepts accessibly, accurately, and engagingly • Willingness to mentor, train, and manage an entry-level intern • Strong copywriting and basic visual design skills • Proficiency in tools such as Canva or Adobe Creative Suite • Exceptional written and verbal communication skills • Highly organized and proactive • Ability to work closely with senior leadership