Growth Marketer, Community & Engagement

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CommonLit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📚 Education

🤝 Non-profit

Education • Non-profit

CommonLit is a nonprofit organization that provides comprehensive English Language Arts (ELA) resources for teachers and students. It offers a full-year ELA curriculum, thousands of reading lessons, as well as benchmark assessments and standards-based data. The program is designed to improve students' reading comprehension by tailoring instruction to their needs and providing actionable data for teachers. CommonLit 360 curriculum, along with professional development support, allows schools and districts to successfully transform ELA instruction. With an easy-to-use digital library and engaging content, CommonLit is committed to unlocking the potential of every child through reading.

📋 Description

• Grow and deepen engagement among CommonLit's free teacher users • Build advocacy playbooks, including in-app nurture motions developed with Product, and run surveys to understand what's working • Develop teacher-facing content and community programming, including webinars, newsletters, blog content, conferences, meetups, roundtables, media placements, organic social content, and an ambassador program • Own blog maintenance and content cadence • Partner with Retention Marketing and Brand & Impact to leverage customer testimonials for top-of-funnel storytelling • Exchange user insights with Sales, Support, and Product, and share insights with the broader Marketing team • Partner with the Performance Marketing Specialist on the hand-off between free-user activation and conversion • Report on free-user engagement and advocacy metrics, including webinar, newsletter, blog, social, and ambassador-program performance • Track how traffic, sign-ups, sign-ins, and top-of-funnel engagement translate into downstream conversion • Test new content, community, and advocacy approaches and retire ineffective ones • Complete additional projects as determined by the team

🎯 Requirements

• Bachelor's degree required • 2-4 years of experience in content marketing, community/growth marketing, or a related field required • Experience teaching ELA required; teaching grades 6-12 preferred • Experience in education or another mission-driven, freemium/product-led growth environment highly preferred • Strong writing and storytelling skills, including newsletters, blogs, and webinar content • Comfortable being the “face” of CommonLit as a webinar host and blog author • Comfortable using or learning HubSpot, Notion, Google Suite, Slack, Zoom, and similar tools • Experience hosting or producing live virtual events preferred • Experience with social media tools preferred • Experience with LLMs preferred; experience using Claude highly preferred • Alignment with CommonLit's mission • Ability to build new motions from scratch, such as an ambassador program • Curiosity about educator advocacy and energy for community-building work • Ability to thrive in a fast-paced environment • Positive attitude and willingness to learn and assist with other projects • Strong attention to detail and desire for feedback • Ability to work independently and collaboratively • Strategic thinking, self-starting, time management, and organizational skills • Strong interpersonal, problem-solving, communication, and collaboration skills • Comfortable speaking and facilitating live sessions with educators • Must be US-based • Must be able to travel to regional or state conferences; current expectation is one 2-3 day conference per quarter • Role involves prolonged periods in a stationary position at a desk and working on a computer

🏖️ Benefits

• Health, dental, and vision insurance • HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options • Company-sponsored basic life insurance, with additional options for supplemental life insurance • Legal insurance • 401(k) retirement plan with a 4% safe harbor employer match • Access to exclusive discounts, including pet insurance, hotel booking discounts, and more • Remote work support, including a home office set-up stipend • 16 paid holidays annually • Paid time off accruals and sick leave • Paid family leave, including caregiver leave, medical leave, and 12 weeks of paid parental leave • 2 floating holidays • Volunteer and school visitation leave • Jury duty leave • Bereavement and compassionate leave • Blood, bone marrow, and organ donation leave • Flexible work options • Low-stress weeks around Thanksgiving and in late December • Monthly remote activities, such as dumpling-making, yoga, and virtual escape rooms • Monthly "CoffeeLit" sessions for connecting with colleagues • Learning and development opportunities for teams and individuals