Associate Manager, Growth Marketing

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Hanna Andersson

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1983

🛒 Retail

👗 Fashion

🛍️ eCommerce

💰 Private Equity Round on 2004-12

Retail • Fashion • eCommerce

Hanna Andersson is a retail company specializing in clothing for babies, kids, and adults. The company offers a wide range of products, including pajamas, dresses, activewear, and accessories, with collections that feature popular characters like Disney, Star Wars, and Peanuts. Known for their comfortable and high-quality clothing, Hanna Andersson promotes sustainability and offers a rewards program for customers. Their product line accommodates various seasons and holidays with dedicated selections for Christmas, Valentine's Day, and more.

📋 Description

• Own day-to-day execution of Paid Social and Display campaigns, including campaign builds, audience testing, and creative rotations • Support affiliate program operations by monitoring spend, uploading promotions into Impact Radius, and sharing product launches and promotional details with partners • Create audiences to expand reach in key target segments • Monitor daily campaign performance and identify opportunities to scale or reduce spend while maintaining efficiency • Upload and QA ads across Meta, Pinterest, TikTok, and Reddit • Assist with launching tests across emerging platforms • Assist in the creative briefing process and align content with brand storylines and customer trends • Analyze creative performance and synthesize insights for testing roadmaps and creative strategy • Work with the Site team on appropriate landing pages and adjust landing experiences as needed • Collaborate with organic social and influencer teams to develop best practices • Brief creator-led content for Paid Social channels • Evaluate campaign and creative success using last-click data, incrementality measures, and in-platform engagement data • Share campaign and creative insights in weekly Digital Team meetings and create action plans • Identify and act on opportunities to improve efficiency and drive growth • Work cross-functionally with Creative, Brand Marketing, Site, and Merch teams

🎯 Requirements

• 1–4 years of experience managing digital marketing channels such as paid social or paid search • Familiarity with Power BI and Google Analytics • Strong Excel skills and ability to analyze campaign and creative performance and recommend optimizations • Understanding of paid search and paid social channels • Ability to develop testing plans from hypothesis through measurement and iteration • Strong problem-solving skills and attention to detail • Experience leveraging AI to improve workload efficiency • Ability to thrive and adapt in a high-growth, rapidly changing environment

🏖️ Benefits

• Healthy work-life balance encouraged • Equal employment opportunity and anti-discrimination protections