Growth Marketing Manager, Paid Channels

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Runway

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🤖 Artificial Intelligence

☁️ SaaS

📱 Media

Artificial Intelligence • SaaS • Media

Runway is a company building foundational "Real-World Intelligence" — large models and systems that can understand, simulate and act in the visual world. It offers three main product platforms built on these models: Runway Creative, an all‑in‑one cloud creative suite for generating and editing video, images and audio for individuals and teams; Runway Dev, an AI media platform and API for developers to run models, compose pipelines and trigger workflows; and Runway Robotics, a toolkit for photorealistic simulation, policy inference and synthetic data generation powered by their General World Model (GWM-1). Runway also publishes research (e. g. , GWM-1, Gen-4. 5 video model) and serves both individual creators and enterprise customers.

📋 Description

• Own paid search and emerging bidding-platform channels end to end, including Google Ads and ChatGPT Ads • Build campaigns, run experiments, manage bids and budgets daily, and optimize against cost-per-subscriber breakeven • Manage seven-figure paid media budgets across US and international markets • Manage Google Ads and ChatGPT Ads campaign structure, keywords, bids, budgets, negatives, quality score, geo splits, and device splits • Manage to a cost-per-acquisition target and analyze the funnel from impression through subscription • Run a continuous testing roadmap covering bidding strategies, optimization events, ad copy, landing pages, audiences, and geographies • Design and analyze geo holdouts, conversion-lift studies, and pause tests to prove incrementality • Allocate and reallocate budgets by market and campaign based on performance • Establish new bidding platforms and create playbooks for emerging channels • Produce daily and weekly readouts focused on performance drivers • Extend the analytics and reporting infrastructure • Collaborate with creative, lifecycle, product marketing, and engineering on tracking, attribution, and landing-page conversion

🎯 Requirements

• 4+ years managing paid search • Direct ownership of seven-figure budgets • Deep Google Ads expertise, including Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, and Google Ads Editor • Track record running incrementality tests, including geo holdouts and lift studies, and acting on the results • Fluency in funnel economics, including CAC, LTV, cost-per-acquisition, and payback • Comfort with data and SQL, or willingness to learn SQL • Experience with GA4, Mixpanel, or equivalent • Ability to pull independent performance numbers • Rigorous experiment discipline • Clear, opinionated written reporting • Subscription, freemium, or consumer SaaS experience is a bonus • International or multi-market paid search experience is a bonus • Experience with MCP / AI tooling is a bonus • Experience with AI-native ad surfaces or non-Google bidding platforms is a bonus • Familiarity with attribution plumbing, including click IDs, enhanced conversions, and server-side tracking, is a bonus

🏖️ Benefits

• Salary range of $150K–$200K • Equal opportunity to succeed • Diverse and inclusive workplace • Future contact about job opportunities for up to 4 years with consent