Senior Director of Growth, Product

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Lead the cross-functional growth organization within the Product team, focusing on user acquisition, activation, retention, and monetisation • Own the strategy and execution of growth initiatives affecting trial-to-paid conversion, customer engagement, and churn reduction • Define and execute a holistic product growth strategy focused on activation, retention, and expansion • Partner with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver initiatives • Design and deploy growth loops, reward systems, and game mechanics to create engagement, habit formation, and referral behaviors • Identify and track upstream actions influencing conversion, customer lifetime value, and churn • Lead and mentor Product Managers and Growth Analysts • Build a culture of A/B testing and rapid iteration across onboarding, pricing, and product engagement funnels • Drive scalable product adoption across business and end-user layers in SaaS B2B2C models • Translate growth performance data into actionable insights and executive-level reporting with analytics and finance teams

🎯 Requirements

• 10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments • 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams • Proven track record designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention • Deep experience with SaaS B2B2C business models and scaling multi-tenant customer networks • Expertise identifying upstream actions that predict and influence activation, conversion, and churn • Strong analytical and experimental mindset, including hypothesis-driven testing, cohort analysis, and data-informed decision-making • Excellent communication, influence, and stakeholder management skills across technical and non-technical teams • Bachelor’s degree in Business, Engineering, Economics, or related field required; MBA or advanced degree preferred