Senior Growth Strategist

🕒 August 7

🌐 United States, Canada – Remote

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⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 32%

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Logo of BM Digital

BM Digital

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Own growth strategy for a portfolio of high-growth DTC brands • Develop understanding of clients’ business models, economics, customers, products, positioning, and competitive landscapes • Translate business goals into growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization • Build quarterly growth plans with targets, priorities, and measurable outcomes • Own client performance, retention, and portfolio growth • Identify opportunities to increase media spend, expand channels, improve monetization, and deepen client relationships • Interpret performance data and turn it into strategic decisions and actions • Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization • Run weekly growth meetings focused on performance, decisions, accountability, and blockers • Build and manage a pipeline of tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition • Partner with creative, paid media, influencer, and creator teams to improve performance and scale successful initiatives • Lead client conversations with founders, executives, and senior marketing leaders • Deliver weekly updates and lead monthly and quarterly business reviews • Communicate performance, risks, opportunities, actions, and next steps clearly • Share winning strategies and learnings across the organization

🎯 Requirements

• 5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline • Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios • Strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization • Experience working with significant advertising budgets and making commercially important decisions • Ability to interpret performance data and convert it into clear strategic actions • Strong knowledge of CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period • Experience leading cross-functional teams or pods in a fast-moving environment • Confidence working directly with founders, executives, and senior client stakeholders • Track record of retaining and growing client relationships through strong thinking and execution • Exceptional written and verbal communication skills • High degree of ownership, urgency, judgment, and personal accountability • Experience with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce • Experience at a leading performance marketing agency, growth consultancy, consumer brand, or high-growth technology company • Experience managing multiple brands and scaling brands from early traction to significant revenue and media spend • Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy • Experience leading executive-level business reviews and difficult performance conversations • Experience using AI, automation, and modern analytics tools

🏖️ Benefits

• Performance bonus • Equity • Fully remote work • Flexible work location within a distributed-team infrastructure

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