Senior Growth Strategist

🔥 6 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $180k - $320k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Own the growth strategy for a portfolio of high-growth DTC brands. • Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape. • Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization. • Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale. • Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes. • Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market. • Take direct ownership of client performance, retention, and portfolio growth. • Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship. • Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization. • Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis. • Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.

🎯 Requirements

• 5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline. • Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios. • A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization. • Experience working with significant advertising budgets and making commercially important decisions. • The ability to interpret performance data and convert it into clear strategic actions. • Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period. • Experience leading cross-functional teams or pods in a fast-moving environment. • Confidence working directly with founders, executives, and senior client stakeholders. • A track record of retaining and growing client relationships through strong thinking and execution. • Exceptional written and verbal communication skills. • A high degree of ownership, urgency, judgment, and personal accountability.

🏖️ Benefits

• Fully remote • Flexible working hours