Senior Growth Marketing Manager

🔥 0 minutes ago

🏰 Missouri – Remote

🏰 Missouri – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Frontline Managed Services

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚖️ Legal

🔒 Cybersecurity

☁️ SaaS

Legal • Cybersecurity • SaaS

Frontline Managed Services is a global provider specializing in Revenue Cycle and Managed IT Services tailored for legal and professional services firms. With a focus on leveraging advanced technology to enhance service delivery, the company offers scalable solutions aimed at improving revenue, profitability, and operational efficiency for firms worldwide. Their innovations are particularly attuned to the specific needs of the legal sector, providing comprehensive support that includes IT legal operations, cybersecurity, network monitoring, and application development. Frontline Managed Services integrates state-of-the-art technology platforms and possesses extensive expertise to help legal firms achieve superior market performance and profitability.

📋 Description

• Design and execute go-to-market plays and integrated campaigns to drive brand awareness and demand for Frontline’s full portfolio of services • Conduct customer, market, and competitive research to identify buyer needs, market opportunities, buying triggers, and differentiation • Define target segments, buyer personas, customer journeys, campaign audiences, channel strategies, offers, and success metrics • Translate GTM strategy into tactical plans covering messaging, content, channels, timelines, budgets, and conversion paths • Develop positioning, value propositions, campaign messaging, and buyer-focused narratives connected to law firm outcomes • Create and manage campaign content and collateral, including emails, landing pages, presentations, solution briefs, case studies, sales tools, thought leadership, webinars, event materials, and digital advertising • Execute account-based campaigns across paid search, social media, email, content, events, webinars, partner channels, and sales outreach • Manage and develop the SDR team by setting priorities, aligning outreach, establishing performance expectations, monitoring results, and optimizing prospecting strategies • Equip sales, SDR, and client experience teams with campaign briefs, messaging, content, target-account guidance, and follow-up strategies • Manage campaign timelines, deliverables, budgets, dependencies, and stakeholder communications • Track campaign and funnel performance, including engagement, lead generation, conversion, pipeline contribution, and channel effectiveness • Use performance data and market feedback to optimize audiences, messaging, offers, content, channels, and campaign execution • Maintain working knowledge of customer needs, competitive developments, industry trends, and portfolio priorities

🎯 Requirements

• 8–12 or more years of experience in growth marketing, demand generation, product marketing, portfolio marketing, or go-to-market campaign management • Experience developing and executing integrated B2B campaigns for technology, managed services, professional services, or complex offerings • Strong experience with market research, segmentation, buyer journeys, positioning, messaging, campaign planning, and content development • Ability to translate business and GTM strategy into practical, executable marketing programs • Hands-on experience creating campaign content, sales collateral, digital assets, and executive-ready presentations • Experience activating campaigns across paid, digital, content, event, partner, and sales channels • Strong project management skills and ability to coordinate multiple teams, stakeholders, and deliverables • Experience using campaign and pipeline data to evaluate performance and recommend improvements • Strong writing, communication, collaboration, and presentation skills • Experience in IT services, managed services, cybersecurity, or the legal industry is a plus