Business Development Manager – Sports Marketing

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Logo of Keywords Studios

Keywords Studios

10,000+ employees

Founded 1998

🎮 Gaming

📱 Media

🤖 Artificial Intelligence

Gaming • Media • Artificial Intelligence

Keywords Studios is the #1 global games services provider, offering an end-to-end platform supercharged by technology. They deliver technical and creative solutions to the global video games industry, with services including game development, art services, audio development, QA testing, localization, marketing services, and player engagement. Keywords Studios also works on accessibility services, content globalization, and advanced AI & technology solutions. Founded on decades of experience, they are committed to responsible business practices and provide industry-wide insights for unparalleled experiences to audiences around the world.

📋 Description

• Revenue Generation: Drive new business growth by identifying and securing multi-service creative and marketing contracts within the Sports sector. • Strategic Prospecting: Build and maintain a robust pipeline of Tier-1 clients, focusing on marketing and digital / social directors within major sports leagues (e.g., NFL, NBA, MLB, MLS), international federations, athletes and sports-centric streaming platforms. • Solution Selling: Articulate the full suite of "Engage" services—including Creative Production (hype reels, broadcast graphics, digital content), Social & Influencer Marketing, PR & Outreach, and Strategy & Insight. • Pitch Leadership: Lead the end-to-end sales process, from initial outreach and chemistry meetings to complex RFP responses and final contract negotiations. • Integrated Collaboration: Work closely with our internal network of specialized service providers to craft bespoke, integrated solutions for global sports brands and organizations. • Market Intelligence: Stay ahead of industry trends in digital sports marketing, fan monetization, and athlete-led content to position Keywords as an innovative, essential partner. • CRM Management: Maintain meticulous records of sales activity and forecasting within Salesforce to ensure transparency across the global BD team.

🎯 Requirements

• Experience: 5+ years of proven success in business development or senior account management within the Sports, Esports, or Sports-focused Creative Agency sectors. • Industry Network: A strong existing portfolio of contacts within North American sports leagues, teams, athletes and sports-media marketing departments. • Service Expertise: Deep understanding of the sports creative production lifecycle, fan-base social ecosystems, and the athlete-influencer landscape. • Social Media: Strong understanding of social media and influencer marketing, ROI and metrics is required. • Communication: Exceptional presentation and storytelling skills; ability to "sell the dream" while remaining grounded in technical feasibility. • Commercial Acumen: Strong negotiation skills with a track record of meeting or exceeding multi-million dollar annual sales targets. • Autonomy: A self-starter capable of operating effectively in a remote/hybrid environment across North American time zones. • Availability: Willingness to travel frequently for client meetings, major sporting events, and internal site visits.

🏖️ Benefits

• The salary range for this position is $100,000+ with bonus opportunity depending on experience. • Keywords Studios is dedicated to following a well-established Equal Opportunities Policy. • We endeavor to create a workplace, which provides for equal opportunities for all employees and potential employees.

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