Lead Copywriter

Job not on LinkedIn

🔥 18 hours ago

🇺🇸 United States – Remote

💵 $115k - $165k / year

⏰ Full Time

🟠 Senior

📝 Copywriter

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Kindred

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2016

🏨 Hospitality

🏪 Marketplace

✈️ Travel

Hospitality • Marketplace • Travel

Kindred is a members-only home exchange community where people can swap homes and travel freely. The platform allows members to stay up to five nights in a partner's home before they reciprocate hosting. The service is open to both renters and homeowners who have well-cared-for homes in cities like New York, London, Paris, and many others across North America and Europe. Members earn travel credits by hosting others or referring friends, and they pay only a cleaning and service fee per trip, with no nightly fees or membership fees required. Kindred provides a community-driven approach to travel, offering a lower-cost alternative to traditional hotels or vacation rentals, while fostering connections among homeowners and travelers.

📋 Description

• Define Kindred's voice and own the words across every touchpoint • Write copy across paid and owned channels, including lifecycle, social, and in-product • Build narrative frameworks and voice guidelines • Shape Kindred's point of view and review copy against established standards • Partner with Performance Marketing, Lifecycle Marketing, Social, Product Marketing, Integrated Marketing, Creative, Product, and Product teams • Collaborate with agency partners and raise the quality of their copy • Establish and evolve voice and tone guidelines • Translate leadership concepts and messaging priorities into clear, consistent language • Centralize the copy function and define QA and review processes • Report to the Head of Growth

🎯 Requirements

• 8+ years of experience in copywriting • Portfolio demonstrating sharp, on-brand execution and strategic thinking • Experience owning brand voice and messaging for a consumer brand • Experience building or significantly evolving a voice and tone guide used by others • Experience managing freelance writers or agency relationships • Clear approach to briefing, reviewing, and optimizing external partners • Strong collaboration across Product, Growth, and Creative • Ability to translate strategy into language without losing nuance • Scrappy and self-directed approach • Genuine interest in travel, trust, and community • Ability to understand and articulate why people open their homes to strangers • Must answer whether Kindred sponsorship of an immigration or work permit case will be required

🏖️ Benefits

• Competitive cash compensation and equity • Comprehensive health benefits • Flexible time off • 12 paid holidays per year • 21 credits per year to stay in Kindred homes • $4,000 annual travel stipend to help offset travel-related costs • Remote-first and remote-flexible work environment • Opportunities to work from anywhere • Regular team and company offsites • Inclusive, highly skilled team • Culture of high standards, feedback, and continual growth