Vice President of Marketing

Job not on LinkedIn

🕒 May 2

🇺🇸 United States – Remote

💵 $75k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 38%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Kinetic Global

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💼 Consulting

📦 Logistics

✈️ Travel

Consulting • Logistics • Travel

Kinetic Global is an enterprise-grade, cloud-based Critical Event Management (CEM) platform provider that helps organizations anticipate, monitor, communicate, and respond to safety, security, and travel-related incidents. Their solution combines emergency mass notification, threat identification and risk intelligence, live mapping and triangulation, global medical support and response, travel risk management, unified analytics, and a Global Security Operations Center staffed 24/7. Kinetic Global serves enterprise customers across multiple sectors, offering crisis management consultancy and duty-of-care services to protect employees, assets, and business continuity worldwide.

📋 Description

• Own marketing contribution to pipeline by setting targets, building programs, and reporting results • Develop and execute multi-channel campaigns across email, LinkedIn, paid media, and events • Build and optimize nurture programs for funnel progression • Partner with sales on ABM strategies targeting Fortune 500 security and risk teams • Define and execute annual marketing strategy aligned with company revenue goals • Identify market segments, buyer personas, and messaging frameworks • Develop differentiated positioning for Kinetic Global in the CEM and duty-of-care market • Translate product capabilities into value narratives for security, risk, and compliance buyers • Own the website, including copy, structure, SEO, and continuous optimization • Build and manage content calendars and develop thought leadership, case studies, solution briefs, blogs, one-pagers, pitch decks, battlecards, and RFP responses • Steward brand identity, tone, and messaging consistency • Build enterprise security and risk market credibility and manage the LinkedIn company presence • Coordinate executive thought leadership positioning across LinkedIn, speaking, and media • Track competitors, category trends, buyer behavior, analyst coverage, and industry conversations • Maintain competitive battlecards and win/loss frameworks • Brief sales on competitive dynamics • Pursue earned media opportunities and manage journalist, analyst, and industry association relationships • Draft and distribute press releases, customer announcements, and award submissions • Own HubSpot administration, workflows, reporting, and integrations • Manage ZoomInfo integration and account/contact data accuracy • Build pipeline and marketing activity dashboards • Manage email campaigns, including segmentation, deliverability, A/B testing, and CAN-SPAM/GDPR compliance • Maintain exclusion lists and optimize the marketing technology stack

🎯 Requirements

• 5+ years in a B2B SaaS marketing role with demonstrated ownership across brand, content, and demand generation • Experience building or scaling a marketing function at a startup or growth-stage company • Strong writing ability, including executive whitepapers and cold email subject lines • Portfolio of sales enablement content required, including case studies, one-pagers, competitive battlecards, and email campaigns • Hands-on HubSpot experience required • Comfortable owning both strategy and execution in a small team • Experience marketing to enterprise buyers in security, risk, compliance, or adjacent verticals strongly preferred • Ability to provide specific examples of aligning marketing activity with an active sales pipeline • Self-directed, highly organized, and effective without process overhead • Familiarity with LinkedIn Campaign Manager and paid social • Prior experience in or adjacent to defense, intelligence, or physical security markets • Experience with Orum or similar outbound sales platforms • Relationships with trade press or analysts in the security/risk space