E-Commerce Manager

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Kreischer Miller

51 - 200 employees

Founded 1980

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Kreischer Miller is a local, independently-owned accounting firm serving the Greater Philadelphia and Lehigh Valley areas. The firm provides a comprehensive range of services including advisory services, audit and accounting, tax planning, and outsourced accounting and finance for privately-held and family-owned businesses. Kreischer Miller prides itself on being responsive, decisive, and forward-thinking, offering resources and expertise on par with an international accounting firm while maintaining the accessibility of a regional firm. The company is passionate about private company success and offers specialized services and a community for private company excellence.

📋 Description

• Develop and execute e-commerce strategies to increase direct bookings, online revenue, profitability, and digital performance • Analyze hotel and market performance, identify opportunities, solve challenges, and recommend measurable strategies • Partner with Revenue Management, Sales, Marketing, Distribution, and hotel leaders to align digital strategies with business objectives • Manage and optimize hotel websites for engagement, navigation, conversion, and brand alignment • Conduct website and digital presence audits covering content, photography, offers, SEO, user experience, and conversion • Develop and optimize digital content that encourages bookings • Oversee hotel presence across brand websites, OTAs, metasearch, and approved online distribution channels • Ensure property content, photography, descriptions, amenities, ratings, reviews, and offers are accurate and competitive • Optimize channel strategies, promotions, packages, and online merchandising • Monitor website traffic, conversion, revenue, channel contribution, campaign performance, and other e-commerce metrics • Create reporting and translate data into recommendations for Corporate and hotel leadership • Test ideas, evaluate results, and refine strategies to improve ROI and online revenue • Coordinate SEO, paid search/PPC, email marketing, online advertising, affiliate marketing, and emerging digital initiatives • Collaborate with internal teams, agencies, vendors, and brand partners on campaigns and creative • Build relationships with General Managers, Revenue Managers, Directors of Sales, and hotel marketing teams • Provide guidance, training, and best practices to hotel teams • Serve as an e-commerce liaison with hotel brand partners and corporate stakeholders

🎯 Requirements

• Bachelor's degree in Marketing, Hospitality, Business, Digital Marketing, Technology, or a related field, or equivalent experience • 2+ years of experience in e-commerce, digital marketing, hospitality marketing, hotel distribution, or a related field • Strong knowledge of SEO, paid search, website optimization, digital marketing, and online distribution • Experience using analytics and reporting to measure performance and make business recommendations • Excellent communication, writing, organization, and project management skills • Ability to manage multiple priorities and work effectively with corporate and property-level teams • Strong attention to detail and commitment to high-quality work • Collaborative mindset and confidence to make recommendations, challenge the status quo, and take initiative • Hotel e-commerce experience is advantageous • Experience with Marriott, Hilton, IHG, or other major hotel brands is advantageous • Familiarity with GA4, Google Ads, SEO platforms, CMS systems, OTAs, metasearch, CRS/GDS, or hotel distribution systems is advantageous

🏖️ Benefits

• Competitive salary • Medical, dental, and vision insurance • Company-paid and voluntary life insurance options • Short-term and long-term disability coverage • 401(k) retirement plan with a discretionary company match • Generous Paid Time Off (PTO) including holidays and birthdays • Opportunities for professional development and career advancement • A collaborative, supportive, and inclusive workplace culture

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🇺🇸 United States – Remote

💵 $110k - $120k / year

💰 $16M Venture Round on 2022-09

⏰ Full Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce