Marketing Operations QA Analyst

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🔥 0 minutes ago

🐊 Florida, North Carolina, +5 more states – Remote

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⏰ Full Time

🟢 Junior

🔧 QA Engineer (Quality Assurance)

👻 Ghost score 11%

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Logo of Kobie

Kobie

201 - 500 employees

Founded 1990

💼 Consulting

🏨 Hospitality

📦 Logistics

Consulting • Hospitality • Logistics

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With strategy-led technology, Kobie is consistently named an industry leader by Forrester, with a mission of growing value through loyalty. The company specializes in transforming complex customer data into actionable insights and employs composable technology, human-guided AI, and strategic services to enable loyalty outcomes across various sectors including retail, travel and hospitality, financial services, entertainment, QSR, and telecom. Its Kobie Alchemy® Loyalty Cloud platform delivers and measures loyalty experiences that set brands apart.

📋 Description

• Serve as the final quality gate before outbound campaigns reach clients’ loyalty members • Review and validate outbound campaigns before deployment, including email content, subject lines, personalization, and dynamic elements • Verify audience targeting logic, segmentation, and suppression lists against campaign specifications • Validate merge tags, personalization fields, offer content, and data integrity for the correct audiences • Check links, UTM parameters, and redirect destinations • Validate platform configuration, including send settings, throttling, scheduling, and from name/address • Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy • Log and track defects in the QA system and communicate findings to Development • Own QA sign-off gates; campaigns do not deploy without QA clearance • Review post-launch quality issues and improve QA frameworks and checklists • Maintain and improve QA documentation, checklists, and testing standards • Collaborate with Developers and Campaign Managers to ensure communications are accurate, compliant, on-brand, and aligned with campaign strategy • Achieve deployed campaign defect rates below 2%, complete QA reviews within SLA windows, and maintain clear defect logs

🎯 Requirements

• Bachelor’s degree or equivalent experience • 1–3 years of experience in QA, marketing operations, or digital campaign review • Familiarity with email marketing platforms and campaign QA workflows • Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss • Understanding of audience segmentation, targeting logic, and suppression requirements • Methodical, process-oriented approach; comfortable working from checklists and documented standards • Clear communicator — able to describe defects precisely and escalate risks without ambiguity • Working knowledge of HTML/CSS email rendering • Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP • Experience using defect tracking tools (Jira, or similar) • Knowledge of AMPScript or dynamic content logic in campaign platforms • Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role

🏖️ Benefits

• Flexible Time Off to recharge when needed • Nine Company-Wide Holidays • A diverse suite of benefits prioritizing your growth, development, and personal well-being • Flexible work environment with freedom to work remotely • Periodic travel to support business objectives, team collaboration, customer engagements, training, and company events

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