Senior Brand Designer

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Lead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end. • Make sure Krak looks and feels like Krak everywhere, including website, product launches, product marketing, lifecycle (email, CRM), paid acquisition, organic social, app store assets, and events. • Bring 3D proficiency to the table, modeling our card product and other key visuals as part of the brand's look. • Build motion systems and animations that give Krak's brand a sense of movement and life. • Use AI tools for rapid concepting and production, and partner with video or advanced animation creators when a project calls for more depth. • Develop and grow Krak's illustration style, producing original work for product and marketing while building a reusable library. • Build scalable design systems, Figma component libraries, marketing templates, and localization-ready layouts. • Create variable and auto-generated asset systems, plus modular campaign kits, to launch more often, in more markets, without more manual effort. • Design creative automation workflows, including programmatic copy and image swaps, multi-format exports, and localization at scale. • Stay hands-on with AI-assisted production pipelines, treating them as a core part of how Krak's brand gets made.

🎯 Requirements

• 5+ years of Brand Design experience with time spent in a fast paced fintech, or, in world class design agencies working on fintech products • Demonstrable ability to work across a variety of teams on a multitude of projects in a high performance environment • An exciting, creative portfolio showcasing detail-oriented design work, strategic thinking and provocative creativity • Excellence in typography, color, layout, and composition • Natural storyteller with a demonstrated ability to showcase work, rationalize decisions and communicate concepts • Ability to work independently, drive multiple projects at a time, and iterate quickly • Desire to thrive within a fast-paced, emerging industry with a variety of design challenges

🏖️ Benefits

• Offers Equity • Offers Commission • Wellness allowance • Medical, Dental, Vision insurance