Senior Product Manager – LTV and Retention

🔥 20 hours ago

🇺🇸 United States – Remote

💵 $110.4k - $220.8k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Define product strategy and roadmap for engagement and loyalty across Kraken and Pro • Align product strategy with growth goals and business unit objectives • Own retention rate, session frequency, and lifetime value metrics • Drive product development from discovery and validation through launch and iteration • Focus product development on utility, repeat usage, and behavioral reinforcement • Develop growth loops and in-product mechanics to increase usage frequency and depth • Build gamification, rewards, social features, and habit-forming design • Collaborate with Engineering, Design, and Analytics on A/B and multivariate testing at scale • Use test results to make fast, data-informed decisions • Partner with Marketing and Lifecycle teams on targeted engagement campaigns • Develop personalized push, in-app, and email messaging strategies based on behavioral insights • Design and refine client segmentation frameworks • Personalize user experiences and optimize customer journeys • Collaborate with Consumer and Pro Business Leads to align product goals with user personas, market demands, and business objectives

🎯 Requirements

• 5+ years of product management experience • 2+ years focused on engagement, retention, or lifecycle growth • Preferably experience in crypto or fintech • Strong analytical skills and ability to use data for decision-making • Experience in growth product management • Understanding of experimentation, funnel optimization, and behavioral psychology • Track record of launching engagement features such as notification systems, loyalty/rewards programs, or community-driven features • Experience working with both mobile and web apps • Comfort navigating technical conversations with engineers • Deep empathy for users and strong business sense • Strong communication and stakeholder management skills • Ability to influence at multiple organizational levels • Enthusiasm for Bitcoin and the cryptocurrency ecosystem • Deep belief in Kraken's mission • Applicants must select the city and country from which they will work • Applicants must disclose whether they need work sponsorship in their location

🏖️ Benefits

• Bonus program • Equity program • Wellness allowance • Medical insurance [US Only] • Dental insurance [US Only] • Vision insurance [US Only] • 401(k) [US Only] • Global and diverse work environment • Job-related skills or work-style assessments applied consistently across candidates • Dogfooding Kraken products after joining