SEO/AEO Manager

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Logo of L-com Global Connectivity

L-com Global Connectivity

201 - 500 employees

Founded 1982

🔧 Hardware

📡 Telecommunications

🛍️ eCommerce

💰 Private Equity Round on 2006-03

Hardware • Telecommunications • eCommerce

L-com Global Connectivity is a leading provider of wired, wireless, and industrial connectivity products. They specialize in custom cable assemblies and offer a wide range of connectivity solutions including adapters, antennas, and enclosures. With a commitment to fast delivery and high-quality products, L-com serves various industries including telecommunications, industrial automation, and healthcare.

📋 Description

• Develop and execute multi-company SEO and search visibility strategies aligned to revenue, traffic, and share-of-voice goals. • Manage internal and external resources, including contractors, and cross-functional partners, to deliver against SEO and search visibility initiatives. • Identify gaps in keyword coverage, rankings, and indexed content, and build roadmaps to expand organic search presence. • Optimize content and site structure to improve visibility across Google, Bing, AI search engines, and emerging generative platforms. • Partner with eCommerce and development teams to improve site architecture, crawlability, indexation, and technical SEO health. • Build and manage content optimization plans for category pages, product pages, technical content, blogs, whitepapers and high-intent landing pages. • Identify opportunities for calculators, guides, FAQs, and other high-value content that drives organic traffic and conversions. • Monitor performance using Google Search Console, analytics platforms, and SEO tools to track traffic, rankings, and revenue impact. • Analyze search data to identify growth opportunities and provide clear reporting to marketing and business unit leadership. • Establish and maintain SEO governance across brands, including taxonomy, internal linking, schema, and content standards. • Optimize content for AI-driven search experiences, including answer engines and generative search results. • Stay current on search engine algorithm updates, AI search trends, and industry best practices. • Support the development of a centralized SEO / Search Visibility Center of Excellence across Infinite Electronics.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required. • 7–10 years of proven hands-on success in the SEO, AEO, GEO space • Experience managing SEO for eCommerce or multi-site environments preferred. • Demonstrated success improving organic traffic, rankings, and revenue through search optimization. • Strong understanding of technical SEO, keyword research, and content strategy. • Experience supporting large product catalogs or B2B ecommerce websites. • Experience managing agencies, freelancers, or external partners. • Familiarity with Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar tools. • Experience with AI search, answer engine optimization (AEO), or generative search platforms preferred. • Experience working cross-functionally with ecommerce, IT, product, and marketing teams. • Strong analytical skills with the ability to translate search performance into business impact. • Experience building or contributing to SEO processes across multiple brands or companies. • Ability to manage multiple priorities in a fast-paced, growth-driven environment. • Passion for testing, experimentation, and continuous optimization.

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