Director of Paid Acquisition

🔥 12 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $123k - $165k / year

⏰ Full Time

🔴 Lead

👔 Director

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Lakeshore Learning Materials

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the country. Specializing in top-quality products for the home and classroom, we are a thriving multichannel organization with a robust web business, multiple catalogs for early learning and elementary programs, 60 store locations, plus a sales force that is second to none. Thanks to the daily contributions of the amazing people on our team, Lakeshore has experienced continuous growth since the day it was founded in 1954.

📋 Description

• Own the paid acquisition strategy, roadmap, and budget across Meta, Google, and emerging channels — holding full accountability for CAC, ROAS, and revenue targets across B2C and B2I • Lead and grow a team of paid media professionals, setting clear direction, raising the standard of work, and building the skills and structure the team needs to scale • Partner with our external agency and cross-functional teams — creative, merchandising, ecommerce, and finance — to align paid investment with company priorities and maximize return • Design and run a rigorous, continuous testing program across creative, audience, bid strategy, and landing pages, translating results into fast, evidence-based decisions • Build reporting and forecasting that gives leadership clear, honest visibility into spend, acquisition performance, and where the business is headed • Analyze the full paid customer journey — from first impression through conversion — to surface high-impact optimization opportunities both in-channel and on-site

🎯 Requirements

• 10+ years in performance and paid media in an ecommerce environment, with meaningful experience in both B2C retail and B2B or institutional channels • 5+ years managing significant paid media budgets directly in-platform, with deep current hands-on expertise in Meta Ads Manager and Google Ads • 5+ years leading a team, with a demonstrated ability to develop talent, set direction, and hold a team accountable for measurable outcomes • Proven track record owning paid channels end-to-end — from strategy and forecasting through execution, testing, and optimization • Strong command of budget pacing, bid strategy, attribution modeling, and creative testing frameworks • Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals • Comfortable making confident decisions with incomplete information in a fast-moving, shifting environment

🏖️ Benefits

• Bonus eligible • Paid leave for new parents to support work/life balance and family bonding • Excellent medical/dental and vision coverage—EPO, PPO and HSA • 401(k) retirement plan with company contribution (because you will retire someday) • Flexible benefits—choose what you like, ignore the rest • On-site preschool for our employees’ children • On-site employee gym for all levels/fitness needs • Generous employee discount • Casual dress…and we really mean it