Later
51 - 200 employees
Founded 2014
🤝 B2B
🛍️ eCommerce
🌍 Social Impact
B2B • eCommerce • Social Impact
Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.
VP, Creator Growth – SLG
Job not on LinkedIn
🕒 May 18
🇺🇸 United States – Remote
💵 $200k - $275k / year
⏰ Full Time
🔴 Lead
📈 Growth Marketing
🦅 H1B Visa Sponsor
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Later
51 - 200 employees
Founded 2014
🤝 B2B
🛍️ eCommerce
🌍 Social Impact
B2B • eCommerce • Social Impact
Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.
📋 Description
• Own the creator SLG strategy end to end • Set the annual and quarterly GTM plan for creator SLG acquisition • Define the creator journey from initial outreach through activation • Partner with Sales leadership to design creator-facing value propositions • Build and run full-funnel creator acquisition campaigns • Lead creator segmentation and targeting • Develop and launch creator-specific lifecycle programs • Partner with Product Marketing to translate creator monetization product updates into messaging • Serve as the primary marketing partner to the Sales team covering creator acquisition • Collaborate with Later Influence and Mavely teams
🎯 Requirements
• 8+ years of experience in creator marketing, growth marketing, or GTM roles • Background at a social media platform, creator economy company, or affiliate/influencer marketing business • Proven track record of building and leading sales-led or sales-assisted growth programs • Experience partnering closely with Sales teams • Strong data orientation • Experience managing and growing a team • Strong written and verbal communication skills in English • Familiarity with affiliate marketing mechanics, creator monetization models, or marketplace dynamics • Experience with social platform creator programs
🏖️ Benefits
• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development
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