Lead Data Analyst, Marketing

🕒 June 16

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Launch Potato

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

📱 Media

👥 B2C

Marketing • Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Own the reporting infrastructure that powers decision-making across various verticals • Partner closely with Yield, Paid Media, and Account Management teams to uncover meaningful trends • Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance • Deliver insights to challenge team perspectives and improve reporting adoption • Build a standardized reporting suite to enable confident self-service analytics • Deliver proactive retrospective analyses across various performance metrics throughout the first year

🎯 Requirements

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing • Expert SQL & Comfortable with Unstructured Complex Data • Reporting Ownership & Data Literacy • Performance Marketing Optimization • Advanced LookML Development (or equivalent in Power BI / Tableau) • Curiosity & Business Depth

🏖️ Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.