Lead Data Scientist, AdTech

🕒 July 1

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Launch Potato

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

📱 Media

👥 B2C

Marketing • Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. • This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis. • You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. • Your primary metric is ROAS. • Deliver buying models that maintain positive ROAS and quality • Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth. • Establish trusted, direct partnership with vertical business stakeholders. • Produce trusted output: validated, documented, low correction burden. • Identify and leverage net-new modeling opportunities the business has not flagged.

🎯 Requirements

• Proven experience in digital marketing, performance marketing, or the leadgen industry • Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired) • Strong modeling fundamentals: the ability to build effective models that drive business impact • Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud • Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling • Expert Python and SQL • 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact.

🏖️ Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. • Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.