Senior Paid Search Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Launch Potato's careers page ↗Launch Potato's careers page, not through a job board

First seen by Remote Rocketship 4 minutes ago

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Logo of Launch Potato

Launch Potato

51 - 200 employees

Founded 2015

📣 Marketing

📱 Media

👥 B2C

Marketing • Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Own profitable growth across Google and Microsoft for the Make & Manage Money business • Set the paid media plan and build campaigns directly • Manage an eight-figure annual media portfolio • Own strategy and execution across Google Search, Demand Gen, YouTube, Microsoft audience and native inventory, including MSN • Allocate budgets, manage pacing, forecast, report, and drive portfolio profitability • Develop prioritized growth plans identifying constraints and high-impact tests • Advocate to Sales, Account Management, Yield, Creative, Product, and Analytics for campaign needs and follow through on implementation • Manage campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing • Test new inventory and platforms using clear hypotheses and stop criteria • Create playbooks to improve the broader paid team

🎯 Requirements

• Directly owned and profitably scaled $10M or more per year in paid media for affiliate or consumer lead generation • Experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces • Hands-on depth in Google Ads or Microsoft Ads, with the ability to manage a portfolio across both • Experience scaling across Search, Display, Demand Gen, YouTube, and native placements • Strong understanding of affiliate economics, including partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin • Ability to identify whether constraints are in buying, creative, landing pages, offers, payouts, or measurement • Clear, direct communication and concise performance updates • Ability to set strategy, prioritize tests, make decisions, and own outcomes

🏖️ Benefits

• Remote-first team across 18 countries • Freedom to allocate budget based on performance • Collaboration with Yield, Account Management, Creative, Product, Analytics, and Sales teams • AI-forward workflow using Claude • Opportunities to build playbooks and mentor other media buyers • Diverse, inclusive team and culture • Equal Employment Opportunity workplace

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