Sales Marketing Manager

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🗽 New York – Remote

🗽 New York – Remote

💵 $60k - $62.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

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Law Business Research

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

💰 Private Equity Round on 2018-01

SaaS • Legal • Data Science

Law Business Research is a technology-driven information services business that serves the global Legal, Intellectual Property (IP), and Governance, Risk, and Compliance (GRC) markets. By leveraging the latest technology, it provides legal and IP professionals with resources for analysis, know-how, regulatory updates, and market intelligence. The company's products enable professional services firms to make data-driven decisions and understand market opportunities. Law Business Research is known for its innovative platforms such as Lexology, which deliver research and analysis, robust data collection, and unique insights. The company's clients include law firms, corporations, academic institutions, and government agencies, and it supports various industry sectors from insurance to agriculture.

📋 Description

• The Sales Marketing Manager executes demand generation efforts to support revenue growth across two key areas: event sponsorships/exhibitors and marketing services (including lead generation programs, webinars, and custom content solutions). • This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. • Working across email, digital, content marketing, webinars, and partnerships, the Sales Marketing Manager executes and optimizes campaigns using marketing automation and AI-driven tools to improve targeting, personalize messaging, and drive performance. • This role also requires strong copywriting skills and the ability to collaborate cross-functionally to develop and deploy engaging, conversion-focused marketing content aligned with sales objectives. • Success in this role will be defined by the ability to execute campaigns effectively, contribute to pipeline generation goals, and support sales growth across multiple business lines.

🎯 Requirements

• 3–5 years of experience in B2B marketing, demand generation, or sales marketing • Proven track record of generating leads and pipeline for sales teams • Experience supporting sales for events, sponsorships, or marketing services is highly preferred • Experience managing integrated, multi-channel campaigns • Familiarity with lead lifecycle management and funnel optimization • Experience working in a fast-paced, revenue-driven environment • Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) is required • Experience leveraging AI-based marketing tools (e.g., Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization • Familiarity with digital marketing channels including email, webinars, paid media, and content marketing • Understanding of audience targeting, lead management, and campaign workflows

🏖️ Benefits

• 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year • Choice of three Cigna health insurance plans, two dental plans, and vision coverage. • Health Savings Accounts (HSA) and Flex Spending Accounts (FSA) • Comprehensive wellness program • Employer paid life insurance • Employer paid short-term and long-term disability insurance • Accident and critical illness insurance • 401K and Roth retirement savings plans with employer matching • Employee Referral Awards • Tuition reimbursement after 1 year of service • Commuter Benefits