Manager – Sportsbook Customer Value CRM

Job not on LinkedIn

🔥 11 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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The Leaflet

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11 - 50 employees

🔌 API

API

The Leaflet is an open-source JavaScript library for building mobile-friendly interactive maps. It is lightweight (around 42 KB), designed for simplicity, performance and usability, and provides core mapping features such as tile layers, markers, vector layers, popups, and interaction handlers. Leaflet is highly extensible via a large plugin ecosystem, well-documented, and maintained by a broad community of contributors and organizations.

📋 Description

• Work closely with Promotions Customer Value team to align promotional and messaging pillars • Lead engagement strategy across VIP, partnerships, play-up and cross-sell focused initiatives • Work closely across CRM teams to create and manage testing strategy and communication plans • Create consistent process-first guidelines to ensure best-in-class customer experience for all Customer Value-led content • Ensure all CRM materials meet compliance and brand standards • Communicate how campaign mechanics, targeting strategy, segmentation framework and messaging adhere to broader Sportsbook CRM team goals • Analyze performance trends to optimize against key objectives

🎯 Requirements

• 5+ years of digital sportsbook, DFS, gaming or casino experience in CRM strategy and retention marketing • Experience working with CRM platforms and/or promotional management tools • Ability to analyze and understand performance relative to objectives in real time • Experience influencing cross-functional team strategy, including marketing, VIP, product, trading and compliance • Comfort working in a fast-paced, evolving industry • Strong written and verbal communication skills • Understanding of regulatory considerations across different jurisdictions

🏖️ Benefits

• Competitive pay and benefits • Flexible vacation allowance • A hybrid / remote working environment • Startup culture backed by a secure, global brand