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Growth Marketing Lead

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $110k - $140k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

Where this job comes from

Posted on Legal & General's careers page, not through a job board

First seen by Remote Rocketship 13 hours ago

Still open on Legal & General's site. Checked 1 hour ago.

Logo of Legal & General

Legal & General

10,000+ employees

Founded 1836

💸 Finance

🛡️ Insurance

🏠 Real Estate

Finance • Insurance • Real Estate

Legal & General is a UK-based financial services company offering a wide range of products and services, including life insurance, pensions, investments, and later life mortgages. As a prominent life insurance provider, it offers various insurance options such as critical illness cover and income protection. The company also provides tools and guides to help individuals plan for life's major milestones and unexpected events. Additionally, Legal & General offers investment solutions such as Stocks and Shares ISAs to help customers save for the future. Their services extend to pension savings and retirement planning, with products tailored for personal pensions, pension annuities, and equity release. The company is committed to supporting its customers through life's financial challenges, including the cost of living and retirement planning.

📋 Description

• Plan and publish content including blogs, case studies, email, and social media • Develop a content calendar aligned with SEO strategy and target audience needs • Partner with legal and product teams to translate expertise into accessible, compelling content • Own SEO and AEO strategy and execution, including technical SEO, on-page optimization, and content structure • Plan and run paid acquisition campaigns across search, social, and retargeting; manage budget and ROI • Build and optimize the website and landing pages for conversion • Set up and maintain marketing analytics, attribution, and cross-channel reporting • Run experiments to identify and scale the highest-performing growth channels • Partner with sales to convert marketing-sourced leads into pipeline

🎯 Requirements

• 3-5 years of hands-on digital and content marketing experience, ideally at a startup or fast-growing company • Strong technical SEO skills and comfort with marketing and analytics tooling (e.g., Google Analytics, Search Console, or similar) • Excellent writing skills; comfortable producing content independently, not just briefing others • Experience running and optimizing paid digital campaigns • Data-driven approach: comfortable setting up tracking, interpreting results, and iterating quickly • Self-starter energy; comfortable building process and infrastructure from scratch in a resource-constrained environment • Experience marketing to legal, compliance, or other B2B professional buyers • Experience with marketing automation or lifecycle email campaigns • Basic website/CMS experience (e.g., Webflow) or comfort making light HTML/CSS edits

🏖️ Benefits

• Meaningful early-employee equity grant • Comprehensive medical, dental, and vision coverage • 401(k) plan • Flexible PTO and paid company holidays

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