Director of Product, Subscriber Value

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🔥 1 minute ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $201k - $294k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

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Life360

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Own the subscriber value strategy, including membership portfolio architecture, tiers, bundles, unbundled offerings, and build-versus-partner decisions • Drive the Subscriber Value roadmap and develop freemium features that deliver measurable member value • Grow revenue per membership and determine when to monetize incrementally versus deepen tier value • Own premium third-party services, identify partners, set launch and performance standards, and grow partner offerings • Own pricing and packaging, promotional and discount strategy, and price changes across App Store, Google Play, and web billing • Build business cases and carry pricing initiatives through executive approval • Drive experimentation from painted-door validation through fully powered testing using AI and data science • Operate as an AI-native product leader and help define AI-native product management for monetization • Set multi-quarter strategy across product surfaces and advocate for subscriber value with executives and cross-functional teams

🎯 Requirements

• 10+ years in consumer products • 5+ years owning subscription monetization at scale • Experience with millions of paying subscribers and accountability for revenue outcomes • Demonstrable success growing a subscription business and shipping features that increase subscriber value and satisfaction • Hands-on ownership of pricing and packaging, including shipping a price increase or repackaging • Experience with commercial partnerships, including revenue-share or embedded-partner integrations • Deep fluency in mobile subscription mechanics, App Store and Google Play architecture, proration, mid-cycle upgrades, refunds, cancellations, web billing, and subscription regulations • Fluency in unit economics, including lifetime value, gross margin, CAC, cohort retention curves, and contribution per member • Director-level strategic ownership across multi-quarter product portfolios • AI-native product operation is required, including daily AI use, current tooling, AI-assisted research, modeling, drafting, prototyping, analytics, experimentation, and product delivery • Deep empathy for families and understanding of the relationship between monetization and trust

🏖️ Benefits

• Competitive pay and benefits • Medical, dental, vision, life, and disability insurance plans (100% paid for US employees) • Supplemental medical and dental plans for Canadian employees • 401(k) plan with a company matching program in the US • RRSP with a DPSP for Canadian employees • Employee Assistance Program (EAP) for mental wellness • Flexible PTO • 12 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products • Equity