Senior Product Marketing Manager – Life360 Ads

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🔥 20 minutes ago

🇺🇸 United States – Remote

💵 $118k - $171k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Life360

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines — from audience and data products to programmatic, CTV, online video, and native — including how each is positioned, packaged, and commercialized. • Build the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads, and keep them consistent across every surface, seller, and slide. • Translate audience, identity, measurement, and household reach into compelling, plain-language value propositions for marketers and their agencies. • Partner with Product Management to influence the roadmap, define launch readiness, and make sure what we build is something the market is ready to buy. • Own launch plans end to end for new ad products and capabilities, coordinating across Product, Engineering, Data Science, Partnerships, Sales, and Comms. • Define packaging and commercialization strategies in partnership with Sales and Revenue. • Create the sales collateral that closes deals — one-sheets, pitch decks, case studies, FAQs, objection handling, and training — and make it easy to find and use. • Equip sales teams with market insight and competitive intelligence so reps walk into every room sharper than the competition. • Conduct customer and market research to pressure-test positioning, surface unmet needs, and feed product strategy. • Establish and monitor the KPIs — alongside qualitative market feedback — that tell us how our products are landing and where to iterate.

🎯 Requirements

• 8+ years of experience, with a strong B2B product marketing background. • Deep experience in AdTech and/or MarTech, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the broader programmatic ecosystem. • A track record of bringing technical advertising products to market — and seeing them adopted, not just launched. • Demonstrated command of programmatic advertising, Connected TV, online video, and native, plus audience and data products. • Retail Media Network (RMN) experience, O&O (Owned & Operated) publisher background, and App publishing expertise. • Proven ability to influence senior stakeholders and align cross-functional teams without owning them. • Exceptional storytelling and communication skills — you can take something genuinely complex and make it land in one sentence.

🏖️ Benefits

• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products