Principal, Product Marketing

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $132k - $162k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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LifeStance Health

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚕️ Healthcare Insurance

📡 Telecommunications

🧘 Wellness

💰 Private Equity Round on 2016-12

Healthcare Insurance • Telecommunications • Wellness

LifeStance Health is a provider of comprehensive mental health services, offering care through in-person and telehealth appointments for various mental health conditions such as anxiety, depression, ADHD, and more. With a large network of licensed clinicians, including psychiatrists, psychologists, and therapists, LifeStance Health tailors care plans to fit individual needs. The company accepts a wide range of insurance plans, making mental health care accessible to a broad audience. Services include therapy, psychiatric evaluations, medication management, and psychological testing across numerous states.

📋 Description

• Understand the psychology of physician referrals and build the positioning of LifeStance as a referral destination. • Build and maintain the BD content arsenal. • Define how referral partners are engaged through automated email, SMS, and other marketing touchpoints. • Write campaign briefs that our demand-generation team executes. • Maintain a live view of our competitive set. • Embed with sales leadership and clinician liaison field teams. • Provide messaging refresh and collateral support for the clinician recruiting team.

🎯 Requirements

• 5–8 years of B2B product marketing experience with at least 3 years directly supporting a field or inside sales team. • Demonstrable positioning and messaging chops. • Campaign brief fluency. • CRM proficiency (Salesforce). • Operational discipline. • Sales credibility. • Qualified candidates must be legally authorized to be employed in the United States. • Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture.

🏖️ Benefits

• medical • dental • vision • AD&D • short and long-term disability • life insurance • 401k retirement savings with employer match • paid parental leave • paid time off • holiday pay • Employee Assistance Program