Email & SMS Marketing Strategist

🕒 September 25

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Lifeway Christian Resources

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1891

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, books, church supplies, and digital media tailored for ministry needs. They offer a wide selection of Bible studies, educational materials, and worship resources specifically designed for churches, families, and individuals, aiming to support the church's mission of discipleship and community engagement.

📋 Description

• Live out Lifeway’s mission and values, showing commitment to Kingdom work • Strategize, build, and launch end-to-end email and SMS campaigns from concept through deployment • Ensure on-brand execution, regulatory compliance, and consistent list hygiene • Develop and maintain responsive email templates using HTML and CSS • Create mobile-friendly, dynamic designs that support advanced audience segmentation • Monitor and analyze open rates, click-through rates, and opt-out rates • Implement A/B testing across subject lines, messaging, and layouts • Build and maintain audience segments based on subscriber behavior and demographics • Serve as the primary contact for email and SMS campaign needs • Partner with content, design, and marketing teams to align messaging with organizational goals • Manage campaign timelines, assets, and cross-functional deliverables to hit milestones and KPIs • Stay current on digital marketing trends, platform updates, and industry best practices • Support direct mail integration, social media integrations, and data management efforts • Travel 2–4 times per year, typically overnight, for team gatherings

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or a related field, required • 5+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive • Ability to travel to the Middle Tennessee area 2–4 times annually for team gatherings • Proficiency in HTML and CSS for building and troubleshooting responsive, mobile-friendly email templates • Strong audience segmentation and data analysis skills using subscriber behavior and demographics • Demonstrated ability to plan and execute A/B tests and interpret results • Proven project management skills coordinating multi-layered campaigns across cross-functional teams • Strong written and verbal communication skills, including presenting to senior-level stakeholders • Working knowledge of CAN-SPAM, TCPA, and GDPR • Actively involved in an evangelical Christian church • Preferred: experience with Salesforce Marketing Cloud advanced features including Journey Builder, Data Extensions, AMPscript, and Marketing Cloud Connect • Preferred: familiarity with analytics and reporting tools, marketing automation platforms, and testing technologies • Preferred: exposure to JavaScript for advanced campaign development and dynamic content • Preferred: experience managing direct mail and social media platform integrations

🏖️ Benefits

• Strong Work from Anywhere (WFA) culture with autonomy and flexibility with work hours • Equipment and resources for a productive and ergonomic workspace • Travel provided for key team gatherings for remote-based team members • Healthcare benefits • Vacation and sick time • Holiday pay • Care days • 401(k) plan • Maternity and parental leave • Adoption assistance • Mission trip time • All-team meetings several times per year

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