Manager, Email & SMS Marketing

🕒 September 25

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 46 days.
• Jobs at this company usually fill in 45 days.
• No salary listed.

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Lifeway Christian Resources

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1891

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, books, church supplies, and digital media tailored for ministry needs. They offer a wide selection of Bible studies, educational materials, and worship resources specifically designed for churches, families, and individuals, aiming to support the church's mission of discipleship and community engagement.

📋 Description

• Manage and mentor a team of Email and SMS Marketing Strategists and Specialists • Develop and implement comprehensive email and SMS marketing strategies aligned with Lifeway’s goals • Oversee campaign creation and deployment using Salesforce Marketing Cloud, Attentive, and similar platforms • Design advanced audience segmentation strategies for personalized messaging • Track and analyze KPIs to improve campaign performance • Ensure compliance with CAN-SPAM, GDPR, and TCPA • Collaborate with content, design, IT, and marketing teams • Optimize workflows, templates, and automation for timely, high-quality campaigns • Explore innovative trends, tools, and techniques to improve engagement and retention • Live out Lifeway’s mission and values and demonstrate commitment to Kingdom work • Travel to Nashville 2–4 times per year for team gatherings

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, required • 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation • 3+ years of experience leading a marketing team, including hiring, coaching, and performance management • Strong proficiency in HTML, CSS, and dynamic content creation • Strong proficiency in data analysis and reporting • Expertise in audience segmentation, list management, and email/SMS marketing regulations including CAN-SPAM, GDPR, and TCPA • Strong project management and cross-functional collaboration skills • Excellent written and verbal communication skills, including experience presenting to senior-level executives • Actively involved in an evangelical Christian church • Knowledge of JavaScript, PHP, SQL, and marketing automation platforms preferred • Experience with advanced analytics and direct mail integration preferred • Familiarity with standard internet and email technologies and protocols preferred

🏖️ Benefits

• Strong Work from Anywhere (WFA) culture with autonomy and flexibility with work hours • Equipment and resources for a productive and ergonomic workspace • Travel provided for key team gatherings for remote-based team members • Healthcare benefits • Vacation and sick time • Holiday pay • Care days • 401(k) plan • Maternity and paternity leave • Adoption assistance • Mission trip time • Occasional travel to Nashville for in-person team gatherings

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