
51 - 200 employees
Founded 2018
βοΈ SaaS
π£ Marketing
π’ Enterprise
π° Seed on 2019-07
SaaS β’ Marketing β’ Enterprise
LiftLab is a SaaS marketing-measurement platform that provides full-funnel Agile Marketing Mix Modeling (MMM) and auditable incrementality testing to help marketers and finance teams optimize media spend. The platform unifies spend and business-context data, isolates ad-auction noise with a Two-Stage AMM, and applies live signals (PlatformSense) for real-time budget optimization and scenario planning. LiftLab is aimed at enterprise and growth leaders (CMOs, performance marketing leads, CFOs, analytics heads) and emphasizes auditable, finance-ready outputs, closed-loop experimentation (Trust Engine), and enterprise-grade security (SOC 2, ISO 27001).
π₯ 48 minutes ago
Data Scientist developing new algorithm-based features for a marketing optimization platform. Collaborating with Data Science and Engineering teams to enhance product functionality and analytics solutions.