GTM Strategy Lead

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Lightyear

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📡 Telecommunications

☁️ SaaS

🏢 Enterprise

Telecommunications • SaaS • Enterprise

Lightyear is a Product Solutions Company that specializes in automating the telecom lifecycle through data-driven software. The company provides services such as procurement support, inventory management, and bill consolidation, helping enterprises to streamline their telecom processes and reduce costs. With a focus on network and pricing intelligence, Lightyear empowers organizations to make informed decisions and manage their telecom needs efficiently.

📋 Description

• Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatability • Manage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generation • Identify and create new demand generation channels including, but not limited to, partnerships, referrals, influencer marketing, and more • Measure GTM organizational performance from top to bottom and utilize data to drive organizational optimizations • Templatize and optimize enterprise sales processes for repeatability and scalability - creating playbooks, product marketing collateral, or meeting templates to be leveraged by EAEs and SDRs

🎯 Requirements

• Proven track record of excellence in a GTM / demand generation startup role or relevant experience in an operationally rigorous startup role • Deep understanding of B2B GTM process, lead generation mechanisms, tech stack, KPIs, and key metrics • Strong executive presence and ability to influence customer leadership • Experience working with cross functional teams to achieve company objectives • Experience working with Salesforce, Hubspot, and other customer analytics software • Relentless focus on continuous, data-driven improvement