Senior Manager, Consumer Insights

Job not on LinkedIn

🔥 36 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $120k - $160k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Liquid Death

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

👥 B2C

🛒 Retail

B2C • Retail

Liquid Death is a beverage company known for its unique marketing approach and a commitment to environmental sustainability. The company primarily sells mountain water and flavored sparkling water, packaged in recyclable aluminum cans to minimize plastic waste, aligning with their 'Death To Plastic' mission. They also offer a range of merchandise, from tees and hoodies to various lifestyle accessories, catering to a young, environmentally-conscious audience. Liquid Death's marketing is characterized by its humorous and edgy themes, aiming to create a distinct brand identity that engages customers in a fun and memorable way.

📋 Description

• Own and execute the consumer and shopper insights agenda and learning plan • Serve as a strategic thought partner to Brand, Marketing, Sales, and Innovation leadership • Build and present board- and ELT-ready narratives on brand health, shopper behavior, and category dynamics • Own vendor selection, contracting, and budget management across research partners • Own and execute brand health tracking across the organization • Define and evolve our target audiences by category using all data sources and third-party panel providers • Execute ad-hoc research as a critical, always-on tool for answering emerging consumer and product questions • Lead consumer segmentation, source-of-volume, and brand-switching analyses to inform positioning, innovation, and marketing prioritization • Inform shopper insights work by leveraging basket and panel data to support shopper marketing programs • Partner with Sales to build data-backed narratives for retailer meetings

🎯 Requirements

• Bachelor's Degree in Marketing, Market Research, Consumer Insights, Consumer Behavior or another related field preferred • 5+ years of relatable experience in consumer/market research, insights, or shopper analytics • CPG experience required, beverage experience strongly preferred • Prior experience presenting directly to senior leadership or board-level audiences required • Advanced presentation build skills required for building polished, executive-ready decks independently • Deep proficiency with brand tracking platforms and panel data providers (e.g., Numerator required, Circana/IRI preferred) • Consumer data research/platform experience required (i.e. Quantilope, Qualtrics, Kantar, YouGov or another competitor to these) • Prior experience managing external research vendors, budgets, and contracts required • Excellent executive communication skills • Sound judgment on when to go deep vs. when to simplify • Deep comfort with joining a high growth start up environment that requires advanced problem solving capability • Self-starter who can operate with real autonomy in a fast-moving, lean environment • Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides) as well as Slack • Ability to leverage AI-enabled dashboards and reporting tools • Willingness to travel up to 25% as needed

🏖️ Benefits

• Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA) • FSA and Dependent Care FSA • Guardian dental and vision coverage • Life insurance • AD&D • Disability benefits • Employee-paid options like accident, hospitalization, and critical illness coverage • 100% match of your Empower Retirement contributions up to 4% after just three months • Student Loan Retirement Match • Wellness perks, including Headspace and ClassPass memberships • Robust EAP • Nationwide pet insurance • 17 paid holidays • Flex PTO • Travel assistance