Digital Media Strategy and Planning Specialist

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🔥 3 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $54k - $68k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Live Nation Entertainment

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

📱 Media

💰 Post-IPO Debt on 2023-01

Media • Entertainment

Live Nation Entertainment is the global leader in live entertainment, powering unforgettable experiences around the world. Artist-powered and fan-driven, Live Nation works with musicians to bring their creativity to life on stages across the globe. As the top producer of concerts, ticket seller, and brand connector to music, Live Nation's platform leads the market in these three core industries. Their mission extends beyond entertainment, aiming to uplift, inspire, and create memories through the power of live music.

📋 Description

• Support the development and execution of digital media campaigns on the Digital Marketing team • Support individual Live Nation tours, a Ticketmaster category, or TMS clients • Assist in developing data-driven, multi-channel digital media plans across Direct, Paid Search, Social, and Programmatic • Support campaign setup and trafficking, including creative delivery, tag management, and vendor coordination • QA campaign launches for accuracy and consistent execution across platforms • Partner with media buyers on campaign actualization, invoicing, and reporting • Upload third-party performance reports and support non-core reporting tasks • Maintain campaign task tracking in Asana • Coordinate and track deadlines, live dates, and creative delivery timelines • Provide updates and assets to internal buying teams • Understand top-line media performance metrics and suggest optimizations • Stay informed on media trends and platform developments • Check AI and dashboard insights against platform data and tour context • Explain metric meaning and movement in own words • Flag AI output that lacks context, such as on-sale timing or market nuance

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related subject • 2+ years of experience in digital paid media (offline media a plus) • Experience with at least one major media platform or tool, such as Campaign Manager 360, Google Ads, SA360, Meta Business Manager, TikTok, Snapchat, Pinterest, X, The Trade Desk, DV360, or Asana • Foundational knowledge of media math and the digital media landscape • Proficiency in Microsoft Excel, including formulas, pivot tables and lookups • Strong accuracy and attention to detail • Comfort using AI tools and dashboards, with the judgment to check outputs before sharing • Ability to thrive in a fast-paced, high-volume environment • Excellent verbal and written communication skills, including across teams • A passion for digital, with an active interest in online advertising and industry trends • Agency experience a plus

🏖️ Benefits

• Medical, vision, dental and mental health benefits for you and your family • Health care concierge • Flexible Spending Account (FSA) or Health Savings Account (HSA) • Free concert tickets • Generous paid time off including paid holidays, sick time, and personal days • 401(k) program with company match • Stock reimbursement program • New parent programs including caregiver leave and baby bonuses • Fertility, adoption, foster, or surrogacy support • Career and skill development programs with School of Live • Tuition reimbursement • Student loan repayment • Volunteer time off • Crowdfunding match • Work from home arrangement

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