Senior Manager, B2B Sales & Marketing

🕒 July 15

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Logo of Local Crafts

Local Crafts

51 - 200 employees

🛒 Retail

🏭 Manufacturing

🛍️ eCommerce

Retail • Manufacturing • eCommerce

Local Crafts is a U. S. -based maker and seller of craft supplies (formerly Premiere Needle Arts). The company says it’s a team of 200+ across the U. S. that designs and makes most of what it sells—knitting needles, yarns, printed fabric, and thread—testing items in-house and engaging with a community of makers. Local Crafts emphasizes handmade crafting, community collaboration, and products designed for consumers who knit, sew, and craft.

📋 Description

• Own sales targets across Madelinetosh, Dream in Color, Berroco, and Berroco's partner brands, using data to track performance and adjust course. • Manage our Sales Support and Marketing team, working closely with Sales Operations to deliver a great experience for reps and clients alike. • Help set and manage pricing strategy across our wholesale brands. • Own newsletter content and build the sales collateral our independent reps rely on. • Build out product bundles reps can bring to in-person meetings, so they have what they need to sell. • Design and run promotions that drive rep engagement and sell-through with wholesale accounts. • Be the product knowledge expert our reps turn to first. • Travel regularly to Texas to visit our warehouse and see the product firsthand. • Find better ways to run our sales support and marketing processes, and put them into practice.

🎯 Requirements

• Experience in the yarn, fiber, or craft industry • A background in B2B or wholesale sales • Strong people management skills • A track record of hitting and exceeding sales targets • Comfort setting pricing and promotional strategy • Excellent written and verbal communication skills.

🏖️ Benefits

• Comprehensive benefits including medical, dental, and vision coverage • 401(k) with company match • Paid time off • Parental leave • Employee discounts across all Local Crafts brands

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