Product Manager, Display Ads

Job not on LinkedIn

🔥 11 minutes ago

🇺🇸 United States – Remote

💵 $125k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 0%

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LocaliQ

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

LocaliQ is a digital marketing platform and services provider that helps businesses grow leads, revenue, and online visibility through data-backed, multi-channel marketing solutions. LocaliQ offers paid advertising (search, display, video, social), SEO, website and listings management, targeted email marketing, landing pages, AI-powered lead management (Dash), reporting and analytics, and managed local marketing expertise across many verticals and multi-location businesses. The company targets small-to-medium businesses and agencies with an all-in-one platform and professional services; site metrics indicate large scale: 283M leads generated, $15. 9B total revenue attributed, 142M hours saved, and 512K+ businesses served.

📋 Description

• Own and execute a significant portion of the Display and Paid Ads product roadmap • Identify market opportunities, customer needs, and platform changes that should inform roadmap investments across the programmatic landscape • Define product strategy for programmatic bidding, O&O display inventory monetization, automation, measurement, and advertiser-facing capabilities • Evaluate emerging trends in programmatic display, AI, and digital advertising to identify opportunities for product innovation and inventory packaging • Lead initiatives from discovery through launch and ongoing optimization • Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans • Partner directly with Engineering and Data Science to deliver scalable product solutions • Balance customer value, business impact, and technical complexity when making prioritization decisions • Own key business metrics including revenue growth, advertiser retention, campaign performance, inventory utilization, platform adoption, and profitability across assigned products • Drive innovation across programmatic bidding strategies, yield optimization, automation, and display asset recommendations • Translate emerging AdTech, SSP/DSP capabilities, and industry innovations into differentiated product experiences • Define measurement frameworks and success metrics to evaluate product effectiveness and campaign viewability • Use data and experimentation to inform product investments and improve advertiser performance • Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new display capabilities • Build alignment across stakeholders and influence decisions without direct authority • Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams

🎯 Requirements

• 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products • 3+ years of experience in digital advertising with a specific focus on Display and Programmatic advertising • Experience with programmatic exchanges, SSPs/DSPs, campaign optimization, and automation is strongly preferred • Deep understanding of the programmatic landscape, including bidding strategies, yield optimization, viewability, attribution, conversion tracking, and AI-driven campaign management • Experience partnering directly with engineering teams to deliver products from concept through launch • Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans • Strong analytical and data-driven decision-making skills • Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams • Excellent written, verbal, and stakeholder communication skills • Experience with ad serving platforms (e.g., Google Ad Manager, Equativ, Xandr) and inventory packaging strategies is preferred • Experience optimizing Owned & Operated (O&O) inventory and working with creative display formats is preferred • Experience building AI-powered, automation, optimization, recommendation, or workflow-based products is preferred • Experience working with Data Science teams, experimentation frameworks, or machine learning concepts is preferred • Familiarity with SQL, analytics platforms, or data-driven product development is preferred • Experience serving SMB advertisers at scale is preferred • Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments is preferred