Demand Generation Manager

🔥 17 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Logile, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

☁️ SaaS

🤝 B2B

🛒 Retail

SaaS • B2B • Retail

Logile, Inc. is a SaaS company that provides a unified store-operations and workforce optimization platform for retailers and food-focused stores. Its platform offers 15-minute self-learning forecasts for sales, items, traffic and staffing; labor modeling and staffing planning; dynamic store-level budgeting; task-based scheduling and time & attendance; fresh operations and production planning (recipes, yield, labeling); food safety and temperature monitoring; and execution/task-management features. Logile integrates with POS, ERP, HRIS and sensors to consolidate forecasting, labor, budgeting and execution into a single demand-driven system for grocery, convenience, QSR, big-box, and club retailers.

📋 Description

• Execute integrated demand generation campaigns across email, digital, content, webinar, event, ABM, and partner channels. • Support quarterly pipeline goals through the development and execution of targeted marketing programs. • Partner with Sales on account-based marketing initiatives designed to engage strategic accounts and buying groups. • Manage webinar programs, nurture, sponsored programs, and field marketing activities. • Work closely with Product Marketing to activate product launches, industry research, and thought leadership content. • Build and optimize nurture programs that improve engagement and conversion throughout the buyer journey. • Monitor campaign performance and recommend optimizations to improve results. • Collaborate with Marketing Operations to ensure accurate tracking, attribution, lead management, and reporting. • Create campaign reports and performance summaries for marketing leadership and key stakeholders. • Stay informed on industry trends, demand generation best practices, and emerging marketing channels.

🎯 Requirements

• 3–5 years of B2B demand generation experience, preferably within SaaS or retail technology organizations. • Experience designing multi-channel marketing campaigns that generate leads, pipeline, and customer engagement. • Experience supporting account-based marketing (ABM) initiatives and sales-focused marketing programs. • Understanding of demand generation fundamentals including lead generation, nurture programs, conversion optimization, and campaign reporting. • Experience working within HubSpot marketing automation platform and other martech tools. • Experience managing webinars, virtual events, field events, executive dinners, and industry conferences. • Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously. • Analytical mindset with the ability to evaluate campaign performance and recommend improvements. • Strong communication skills and ability to collaborate across marketing and sales teams.

🏖️ Benefits

• Equal Opportunity Statement • Inclusive environment for all employees and applicants