Senior Director, Paid Social

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BMG360

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

📣 Marketing

📱 Media

🤝 B2B

💰 Private equity on 2020-04

Marketing • Media • B2B

BMG360 is a performance marketing and lead generation agency that drives customer action for brands across home services, insurance (notably Medicare Advantage), D2C/eCommerce, health & wellness, education, and tech/mobile apps. They offer full-funnel capabilities—performance media buying (TV, CTV, search, paid social), performance creative (Captivatr360™), lead generation stacks, performance technology, and data & attribution—focused on rapid testing, optimization, and measurable growth. BMG360 positions itself as an embedded partner to clients, delivering creative that converts, aggressive media buying, and expertise to scale enrollments, leads, and revenue.

📋 Description

• Lead, mentor, and develop a high-performing Paid Social team through direct management of two Paid Social Directors and indirect oversight of a broader team of 12+ specialists and managers. • Establish department goals, operational processes, quality standards, and performance expectations. • Drive career development, coaching, succession planning, and talent retention initiatives. • Foster a culture of innovation, accountability, collaboration, and continuous learning. • Ensure team resources, staffing plans, and workloads align with client growth and agency objectives. • Serve as executive strategic lead across key client accounts while directly owning and managing 2+ major client relationships. • Act as a trusted advisor to senior client stakeholders and executive leadership teams. • Develop full-funnel paid social strategies focused on customer acquisition, revenue growth, and business outcomes. • Lead executive business reviews, quarterly planning sessions, and strategic growth initiatives. • Travel to client in-person meetings as needed. Estimated 3-5 times per year. • Provide guidance on audience strategy, platform investments, creative testing frameworks, measurement methodologies, and performance optimization.

🎯 Requirements

• 10+ years of Paid Social experience, preferably within a performance marketing or digital agency environment. • 5+ years leading and managing high-performing teams. • Proven experience managing enterprise-level media budgets and complex client relationships. • Demonstrated success developing full-funnel paid social strategies that drive measurable business results. • Extensive experience with Meta and TikTok advertising platforms. • Strong analytical, forecasting, and strategic planning capabilities. • Experience and proven excellence leading executive-level client presentations and business reviews. • Proven ability to influence cross-functional stakeholders and drive organizational alignment.

🏖️ Benefits

• Lead one of the agency's largest and fastest-growing departments. • Influence strategy across major national brands. • Partner with industry-leading teams across media, creative, analytics, and technology. • Help shape the future of attribution, measurement, and performance marketing. • Work in an entrepreneurial environment where innovation and leadership are valued and rewarded.